Soludos

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Soludos celebrates everlasting summer with their espadrilles. The Soludos shoes are based on the traditional espadrilles sold in the markets and worn on the beaches of the Mediterranean. Soludos wanted to increase site performance and conversion rates with a responsive web design.

Special Features

“With an ever-increasing customer base on mobile devices, it’s important to have a convenient and enjoyable mobile shopping experience. Creating a fully responsive ecommerce site for Soludos will allow even more customers to enjoy summer all year round.”

Mickey Winter, Creative Director, UX and UI Design Strategies

Something Digital replatformed the Soludos website from Magento Community to Enterprise 1.13 and built a responsive theme that retained the existing brand elements. Their site has a fresh look that performs better and extends the way customers can make a purchase. Purchasers have the ability to log in through Facebook and pay through PayPal.

As an immediate result of the effort Soludos saw a 33% increase in conversion from mobile users within one month of launching the new site. Within 3 months of launch we saw a steady increase in revenue, average order value, conversion rate, and number of transactions.

Soludos Category Page
Soludos PDP
Soludos iPad and iPhone

+ 33%

Soludos saw a 33% increase in conversion from mobile users within one month of launching the new site.