Nomad is the business district that encompasses the area north of Madison Square Park in NYC. They wanted to establish this area as a recognizable neighborhood, increase interactions with local merchants and businesses, and create a sense of community.
Creating a responsive and engaging site for Experience Nomad will allow New Yorkers to stay in touch with the area and all it has to offer.
SD was engaged to design and build the Nomad website to convey a brand identity that projects a positive view of the neighborhood, increases site traffic, and expand the number of email subscribers. SD built the website on the WordPress CMS, incorporating several open-source plugins to deliver the required functionality (e.g., email sign up, social sharing, and SEO optimization). We designed a calendar of all local events and a map featuring filters to highlight what Nomad has to offer.