Fuzzy Babba

Fuzzy Babba, a unique brand out of The Moret Group is focused on turning a everyday essentials, like socks and slippers, into colorful, creative one-of-a-kind items. This brand is the perfect choice for everyday wear and fun gifts for friends and family. Fuzzy Babba is the place come to when you want to make your feet happy.

“Designers breathe grids, organization, and parameters. But we really thrive when given the opportunity to bring playfulness into traditional web patterns. I enjoyed both working with Fuzzy Babba’s delightful brand assets and their ecommerce team, who appreciated the value of an approachable user experience. Designers just wanna have fun — and we did!”

Gina Angelotti, Sr. Interactive Designer

Something Digital implemented a multi-site Magento 2 Commerce Cloud ecommerce store using the SD Commerce Accelerator theme. The custom designed responsive homepage provides Fuzzy Babba customers a playful setting to learn about the brand and aides them in their shopping experience. SD integrated with Moret’s ERP system and Narvar to improve their ability to track orders and shipments. PayPal, and soon to come, ApplePay, make the checkout experience as fast and painless as possible.

This is the first of three site launches between SD and The Moret Group.