SD Knows Home & Bedding

Home is where the heart is – and it's where your customers are living, working, and playing! SD helps deliver engaging site experiences for furniture, bedding and bath brands by understanding how challenging it is to deliver sites that your customers get lost in – from bed sheets or bath towels to a California king or Barcalounger.

1

Experience & Lifestyle

Your customers need to be able to imagine themselves using your products. The challenge of evoking the feeling of relaxation when slipping into satin sheets via the internet may seem insurmountable but today more than ever before shoppers are turning to the web to buy everything from mattresses to entire offices of furniture. The key is to utilize striking art direction and imagery to suck the user in.

2

Logistics

Shipping can be a challenge for a furniture brand. Residential delivery of larger LTL items isn't your only concern; you also care about landed cost calculation and cross-border tariffs/duties.

3

Creative Direction

Today's websites aim to evoke joy in the experience – from fullbleed imagery and videos on load we know what it takes to bring the user into your brand's world, allowing them to imagine what life would be like with your products. SD's award-winning creative team begins every project by analyzing your customers' buying habits, creating personas and seeking to understand their needs and desires through a data-driven approach.

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