SD Knows Health & Beauty
How you look and how you feel are tightly connected – and today's shoppers have more choices than ever when shopping for brands that aid their personal health and wellbeing or seek to improve their looks. From hair and skin to muscle building and energy supplements, SD Knows how to deliver engaging commerce experiences for your customers.
Health is personal. When a customer puts your product on their hair and skin or takes your vitamins they're putting their trust in you! Your products can stand out if you have the right site experience. At SD we help you make design and site user journeys that are unique, branded, mobile-first and most importantly customer-centric.
Commerce isn't a destination anymore. You can shop from anywhere with your mobile device. Your customer is likely researching your products across channels, and for extended periods of time. From social media to marketplaces they're taking in all of the data they need to make an informed, and often very personal decision about their health or their outward image. We know it is important to build sites that speak directly to your customer's most important needs to help them make personal health decisions.
What sets you apart? We help you answer that question and not just tell the customer, but show them. Your products are as unique as your customers are – but sometimes it can be hard for you to tell the story of your brand and how your products stand out in the marketplace. There are many brands online for your customers to choose from – how do you stand out? At SD we use analytics, mobile optimization, A/B and multivariate testing, and personalization to drive the right message to the right customer at the right time.
We've Built and Strategized for Business Success in the Health and Beauty Industry
Malin+Goetz: A featured case study
Malin + Goetz is a New York based, family owned business focused on simplified skincare solutions for all skin types. Formulated with natural ingredients and proven advanced technologies, every product is gentle and effective without sacrificing luxury. Something Digital implemented UX/UI improvements to Malin + Goetz’s Magento 1 store on both the homepage and checkout page. SD modified the homepage to include dynamic next on top of images to improve SEO. Secondary and primary button styling was established for consistency throughout the site. SD also ensured users receive feedback when interacting with elements on the page by adding hover states where appropriate. The checkout form was optimized to follow natural eye patterns and labels were ensured to display for all fields. Reducing friction was the key goal of the simplification of the header and the removal of the credit card type field. SD also ensured the site met accessibility standards of WCAG Level-A compliance. This included incorporating new brand colors while still maintaining their look and feel.View Full Case Study
In ebooks, podcasts, blog posts and more, here's what SD is saying about the Health and Beauty industry.