Something Digital sits in a prime location in Midtown Manhattan, overlooking Bryant Park and walking distance from the best lunch spots, but that is not what makes our office great. The partners and the people here work to build a culture. From the practices we implement to our monthly celebrations, SD is a place where the culture is inclusive, and that makes it easy to come to work in the morning.
We are an interactive agency where every individual has an impact, which is why team members are pulled into engagements from the very beginning. Designers, developers and managers work collaboratively and in constant communication to ensure that projects succeed. Interdisciplinary teams help broaden knowledge, which enables greater efficiency and higher quality.
The office space lends itself to open communication – you can see everyone and easily ask for or offer help. It isn’t a cube farm or divided into distant and separate offices. Instead, desks blend together, creating an atmosphere of peaceful coexistence in shared space. The bright décor reflects our vibrant brand colors. To encourage communication and collaboration, each desk has a cabinet that doubles as a bench, and when you just can’t sit anymore, there are standing desks. The kitchen table becomes a spot for work sessions, impromptu luncheons, Friday wine and cheese gatherings, and monthly celebrations for birthdays and work anniversaries. The office is inviting and comfortable, which helps foster a closely-knit group.
New team members are welcomed by everyone in the office and—more importantly—with food (Summer hires started with a welcome breakfast and were taken to lunch!). At SD, the welcome made it easier to acclimate and put names to all the new faces. The training process and access to help made for a smooth adjustment and mitigated the rookie mentality. There are also educational opportunities for the full-time staff. They can take classes, earn certifications, and attend conferences to continue their learning and improve skills. Lunch and Learns provide opportunities for them to share new knowledge with colleagues.
Creating a positive office culture doesn’t just mean nap pods and in-house coffee shops. It takes careful consideration to foster an environment where everyone feels comfortable in the space and around each other. SD gives its employees room to learn, develop, and share skills. We collaborate at every step to consider all sides of a problem and deliver the best solution. Hiring new members of the team is done carefully and reflects the consideration of our core values. Even the office furniture facilitates SD’s views toward open communication and multidisciplinary collaboration. SD’s attitude and policies ensure that our values remain at the core of everything we do and that our community builds an inclusive culture.
Written by: Jayson DeMarchi, Toni Giacchi, Ekta Rana