Ecommerce Weekly Round Up (05/08-05/12)

How Millennial Entrepreneurs are Disrupting Retail and Ecommerce

Source: Econsultancy

It’s impossible to ignore the word ‘millennial’ in relation to marketing these days.  So, how exactly are they changing the ecommerce and retail game?
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7 Steps to Relaunch your Website without Affecting SEO

Source: Business2Community

Your company has outgrown its existing website, and a revamp is in order. A relaunch definitely involves changing the overall look and design of the site. You’ve got to be very thorough about the entire process to protect your Search Engine Optimization (SEO). The goal should be a smooth transition. Below are seven steps to make your site’s SEO bulletproof during the relaunch process.
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5 Strategies for Creating Epic Content Marketing on a Tight Budget

Source: Entrepreneur

What’s the best way to promote your brand? “It’s easy,” everyone says. “Just create amazing content.” Read the following tips to learn how to make even a small budget reap big rewards for your company’s content marketing.
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5 Fails of Redesigning Your Ecommerce Website

Source: Multichannel Merchant

One of the biggest challenges for retailers around digital is how to work out which areas of development will deliver maximum value. Prioritizing spend and resource is a tricky balance with retail clients. Here are some of the top traps retailers fall into.
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21 Email Marketing Statistics That Will Make You Rethink Email Marketing

Source: Business2Community

It’s no secret that email is still the most effective marketing channel when it comes to ROI… but not all emails are created equal. Top performing marketing departments are seeing 2.5 times the ROI of the average. So what’s the difference between mediocre and mind-blowing results? The short answer is that the top marketers stay ahead of the curve by looking at subscriber studies. So don’t give up on email before you’ve had a long, hard look at the following email marketing statistics.
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