Ecommerce Weekly Round Up (09/26-09/30)

SD’s Phillip Jackson and Max Chadwick Speak at Magento Meetups in NY and South Florida

Source: Something Digital Blog

Last week Phillip Jackson hosted the Magento Meetup in South Florida where he gave his speech on Conversational commerce and Magento: Breaking new ground with Facebook, Alexa, and Slack. That same evening another brilliant member of SD gave his ‘Full Page Cache’ speech at the New York Magento Meetup.
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Email can still work—a retailer shares tips on how

Source: Internet Retailer

Four out of five companies plan to invest more money and time in their email marketing campaigns next year, and David Cost, vice president of e–commerce and digital marketing for women, children and teen apparel retailer Rainbow Apparel Co., explained why that might be a good idea. Cost began his presentation by showing data from a recent poll by marketing firm Custora Inc. that finds email accounts for about 20% of traffic for most retailers.
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How to Design a Digital Marketing Strategy for Success

Source: Business2Community

Regardless of whether you are selling B2B (business to business) or B2C (business to consumer), having a Digital Marketing Strategy is key when it comes to launching a new business, or launching a new product/service within an existing business.
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Something Digital Visits Mailchimp

Source: Something Digital Blog

Three members from the Something Digital team ventured down to Atlanta, GA last week to visit the Mailchimp offices. That’s where SD’s Phillip Jackson gave his ‘Future of Commerce’ speech to a crowd of Mailchimp employees at their monthly Marketing Meetup. The SD team also received a personal tour of the Mailchimp offices and enjoyed a delicious dinner at City Winery Atlanta.
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3 Social Media Basics for Your Small Business Marketing

Source: Business2Community

There are many ways small businesses can benefit from using social media, such as building community, engaging fans, and growing interest in your products and services. Here are a few social media basics you need to master in order to reach interested consumers and drive growth, so your social media efforts can start to pay off.
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Google lets retailers connect the dots between digital ads and offline sales

Source: Internet Retailer

Over the next few months the Google will begin letting retailers add Google Maps data and photos to their ads, expand its Brand Lift tool to show marketers how TV ads increase Google and YouTube searches for their brand compared to YouTube campaigns and —most significantly—will take a major step away from Google’s reliance on cookies by using consumers’ logins to track them and enable retailers to market to them across multiple devices, apps and sites.
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