Ecommerce Weekly Round Up (09/12-09/16)

Meet Phillip Jackson, SD’s Ecommerce Evangelist and Magento Master

Source: Something Digital Blog

A luminary in the Magento community, Phillip Jackson has been developing ecommerce solutions since 1998. With over 15 years of experience creating unique online customer experiences, he has both built and managed Magento installations for some of the world’s most recognizable brands.
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How to drive sign-ups for your loyalty program with persona-based marketing

Source: Business2Community

Acquiring customers is a challenge for any industry, yet retail shoppers are particularly fickle and may not regularly return to sites where they made a one-time purchase. Thus, many retailers find themselves continuing to pay to re-acquire customers they had already acquired. Loyalty programs are one tactic that retailers use to provide a hook for customers to keep coming back.
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Seven details that deliver a great online shopper experience

Source: Smart Company

As online growth slows, attention to detail and online shopper experience matters. It’s a truly amazing private business built on passion for the product, best in class technology and data analysis, and led by a passionate curator with a passion for data.
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Magento Commerce wastes no time integrating RJMetrics

Source: Internet Retailer

The new Magento Analytics unit is offering an analytics tool designed to help online merchants make data-driven decisions during the holiday rush. Ecommerce platform provider Magento Inc. is already offering a product under the banner of its Magento Analytics unit, created in August when Magento acquired the ecommerce analytics platform RJMetrics and rebranded it.
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