Ecommerce Weekly Round Up (09/05-09/09)

4 ways to influence social influencers

Source: Internet Retailer

In an age of promotional clutter, go the extra mile to excite the influential people who are dedicated to your brand. Before kicking off a season filled with holiday-themed display ads, email campaigns and PR stunts, marketers have an opportunity to work on a less visible, yet equally important effort for Q4 success: nurturing customer loyalty.
Go to article ›

SD’s Max Chadwick speaking at New York Magento Meetup

Source: Something Digital Blog

Magento Meetups represent the whole of the ecommerce landscape, including Magento employees, industry providers, certified developers, ecommerce professionals, and industry executives. The goal of these meetups is to allow relationships to grow among Magento users and to continue to build a vast knowledge base and strong community to drive the local ecommerce scene. This year on September 29th at the New York Magento Meetup, SD’s very own Max Chadwick will be giving his attention-grabbing Full Page Cache Hit Rate Talk.
Go to post ›

Shopping cart hacks for lower abandonment rates

Source: Business2Community

Almost 70% of the customers abandon their shopping cart. That is when they add a product to their online shopping basket but never end up the purchasing it. At this stage of the customer journey the online retailers are very close to winning that revenue.
Go to article ›

8 keys to ecommerce success

Source: CIO

If you want online shoppers to buy from you, you need to have not just great products, you need people to be able to find you and to make your store a place where people will want to shop, repeatedly. How can you do that? Here are 8 suggestions from ecommerce pros.
Go to article ›

12 huge marketing mistakes to avoid

Source: Business2Community

Marketers have all been there. What seemed like a good idea has failed miserably. In the midst of all the chaos comes the time to evaluate the mistakes and learn from it all to build a stronger future. Business2Community has compiled the biggest marketing mistakes they’ve come across so that you can learn from their experience.
Go to article ›

Google tests a new way for shoppers to discover products

Source: Internet Retailer

Google is testing a new mobile tool to help shoppers at the top of the so-called purchase funnel—that is, those who aren’t seeking a particular product—shop the items featured in the images that brands, bloggers, retailers and publishers post online. Google is calling the tool for apparel and home decor images, “shop the look.”
Go to article ›