Ecommerce Weekly Round Up (08/22-08/26)

Mobile is changing the fortunes of e-commerce leaders

Source: Digital Commerce 360

With mobile commerce growing at a rate more than double the growth of total e-commerce, the future of e-commerce appears to be a mobile one. In the U.S., which invented e-retailing based on desktop devices, two-thirds of the time spent by consumers shopping online is now spent on smartphones and tablets, while 38% of 2016 online retail sales are projected to come via mobile devices.
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10 UX best practices for ecommerce success

Source: CIO

The biggest challenge for ecommerce businesses is how to convert visitors into customers. One of the best ways, assuming that you are providing great products or services that people want, is to ensure that people visiting your site can quickly and easily find what they are looking for – and then are able to buy it quickly and easily. So how can online businesses make the customer journey as pleasant and rewarding as possible? Following are 10 tips from ecommerce business owners and user experience (UX) pros.
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Pinterest pushes into video ads

Source: Digital Commerce 360

Pinterest Inc. today launched Promoted Videos, which enable U.S. and U.K. retailers and other marketers to pay to ensure that a certain number of consumers will see a video it shares on the social network.The ads differ from the video ads offered by Facebook Inc. and Twitter Inc., which both automatically play video ads at a constant rate when a user scrolls by them in their feed. On Pinterest the video ads are timed to play at the same pace with which the user scrolls down the page. When a shopper clicks on the video it opens up Pinterest’s native video player. The video is then presented with the advertiser’s promoted pins featuring products shown in the videos below the video.
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Do You Know Your Ecommerce Business’ Core Products?

Source: Entrepreneur

The Pareto principle — which says that 20 percent of your invested input is responsible for 80 percent of the results you obtain — holds true in many areas of life and business, including your ecommerce operation.
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7 Quick Improvements Your E-Commerce Site Needs Now

Source: Forbes

Of the approximately 48 billion pages that make up the web, as many as half are ecommerce websites. In this sea of selling, only about 3% (e.g., 650,000) of sites have more than $1,000 in annual sales. Improving conversion rates on an e-commerce site is not rocket science, but it is indeed a science! Technorian, a UK-based ecommerce consulting service has put together an infographic featuring dozens of ecommerce conversion “hacks” that can help you improve your conversion rate significantly.
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