Ecommerce Weekly Round Up (07/20-07/24)

Growth Driven Design: An Agile Approach to Website Redesigns

Source: Business 2 Community

When I say, “website redesign,” you probably don’t jump up and down with sheer joy. Over the years, website redesigns have gotten a reputation of being slow, arduous, expensive, resource intensive projects that ultimately have caused some pretty strong feelings.
Go to article ›

Big And Small Firms Duke It Out In Online Retail Space 

Source: Investors.com

Online retailers just won’t quit. And why should they? According to the Commerce Department, sales at e-commerce websites rose 3.5% sequentially in the first quarter, reaching a record $80 billion. Year-over-year online sales rose 14.5%.
Go to article ›

5 E-Commerce Techniques To Know For The 2015 Holiday Season

Source: Marketing Land

According to IBM’s annual “Online Retail Holiday Readiness Report,” the holiday season continues to have a huge impact on shopping attention. It not only starts earlier and lasts longer, but it grows consistently. And, for good measure, Cyber Monday continues to be the biggest online shopping day of the year.
Go to article ›

Want To Design A Killer eCommerce Website: Use Shopping Funnels

Source: Business 2 Community

One solution that makes a lot of sense is to take a principle that all marketers should be familiar with, the shopping funnel, and turn it on its head. The goal here is to identify the questions that customers ask as they evaluate their purchases. The theory comes from Michael Margolis, a user experience (UX) research partner at Google Venture.
Go to article›