Ecommerce Weekly Round Up (02/27-03/03)

How Virtual Reality and AI are the Modern Day Space Race in Digital Marketing

Source: Business2Community

Anyone who has access to the Internet has certainly encountered all of the buzz and hype surrounding virtual reality (VR) and artificial intelligence (AI). Everything’s becoming digitized as we become consumed by new innovations more than ever before. What does this exactly mean for brands and marketers? It means they have new capabilities that open up the opportunity for brands to reach their target market and provide experiences like never before.
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Phillip Jackson, Speaking at Both Imagine and the Bronto Summit

Source: Something Digital Blog

We’re very excited to cast a spotlight on our very own Phillip Jackson. Phillip continued to build his thought leadership portfolio in 2016 and it looks like 2017 will be even bigger for him. Phillip has landed a speaking slot at Magento Imagine (April 3-5) where he will discuss how to manage the growing compliance burden in digital commerce. Not only will Phillip be speaking at Magento Imagine but he has also landed, not one but two, speaker slots at the Bronto Summit (April 24-27).
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6 Tips to Using Emojis in Your Marketing Campaigns

Source: Entrepreneur

Soon, it won’t just be trendy to use emojis in your marketing — it will be essential. Below are six tips to help you use emojis effectively in your marketing campaigns.
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5 Shopper Marketing Problems That Influencer Marketing Can Solve

Source: Business2Community

Influencer marketing, which saw explosive growth in 2016, will continue to be an integral part of the media mix in 2017, as evidenced by the nearly 50% of marketers who plan to increase their influencer marketing budgets this year. When done right, influencer shopper marketing can solve 5 key shopper marketing problems.
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