Ecommerce Weekly Round Up (02/08-02/12)

Last Minute is Key on Internet-enabled Valentine’s Day 

Source: Internet Retailing

These days, it seems, Valentine’s Day is becoming synonymous with last-minute shopping. Gift buyers feel the date is over-commercialized, and it seems that many wait until it’s almost too late in order to make their displays of affection.
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Fidelus Technologies and Something Digital Announce Joint Venture 

Source: Fidelus blog

Fidelus, a firm traditionally focused on UCC lifecycle services including use-case development, design, implementation, adoption and support for advanced unified communications and collaboration networks, is growing its networking practice.
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Here’s How Twitter’s New Algorithmic Timeline is Going to Work 

Source: The Verge

Twitter went into an uproar Friday after a BuzzFeed report that the social network was on the brink introducing an algorithmic, more Facebook-style feed.
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Tips for Calculating Marketing Automation ROI

Source: Business2Community

Determining the ROI on your Marketing Automation campaign is a little tricky. Your marketing automation covers a lot ground because it kicks in as soon as a lead hits your marketing funnel and continues to work well beyond the point of a conversion or sale.
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Online Valentine’s Day Sales Hit Their Sweet, Peak Spot

Source: Internet Retailer

Candy, jewelry, apparel and date nights will constitute a big chunk of the nearly $20 billion projected in Valentine’s Day sales, with online shoppers spending about 30% more than consumers in stores.
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