Last Minute is Key on Internet-enabled Valentine’s Day
Source: Internet Retailing
These days, it seems, Valentine’s Day is becoming synonymous with last-minute shopping. Gift buyers feel the date is over-commercialized, and it seems that many wait until it’s almost too late in order to make their displays of affection.
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Fidelus Technologies and Something Digital Announce Joint Venture
Source: Fidelus blog
Fidelus, a firm traditionally focused on UCC lifecycle services including use-case development, design, implementation, adoption and support for advanced unified communications and collaboration networks, is growing its networking practice.
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Here’s How Twitter’s New Algorithmic Timeline is Going to Work
Source: The Verge
Twitter went into an uproar Friday after a BuzzFeed report that the social network was on the brink introducing an algorithmic, more Facebook-style feed.
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Tips for Calculating Marketing Automation ROI
Source: Business2Community
Determining the ROI on your Marketing Automation campaign is a little tricky. Your marketing automation covers a lot ground because it kicks in as soon as a lead hits your marketing funnel and continues to work well beyond the point of a conversion or sale.
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Online Valentine’s Day Sales Hit Their Sweet, Peak Spot
Source: Internet Retailer
Candy, jewelry, apparel and date nights will constitute a big chunk of the nearly $20 billion projected in Valentine’s Day sales, with online shoppers spending about 30% more than consumers in stores.
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