To get you ecommerce-ready for the peak shopping season, Something Digital is sharing our 6-Point Holiday Prep List:
1. INFRASTRUCTURE PLANNING
Clarify how your production environment will handle significant traffic increases.
Consider both the first 3 quarters of this year and the holidays from last year—then anticipate a sizeable bump.
2. TESTING & ANALYSIS
Ensure a smooth shopping experience (and optimal conversion) with proper load testing, page-load speed analysis, and cross-browser testing (for multiple devices)
3. PRODUCTION FREEZE
Freeze all production deployments from 11/14/14 – 1/2/15. No need to stop work. Just deploy new features to staging and prep to go live after the New Year.
Entice holiday shoppers who are ready to purchase by offering free gift wrap, personalized cards, bundled products, discounts, or free shipping.
5. DIGITAL MARKETING
Design and implement seasonally-relevant creative across key acquisition and conversion channels such as email, search, remarketing, and display.
6. SHIPPING BANNER
Remind customers about the last day they can order gifts and ensure holiday arrival. Make time to design your shipping banner, code it, and launch before the freeze.
Sound overwhelming? We can help!