U.S. consumers spend nearly $30 billion each year in footwear; globally revenue tops $52 billion. Over the past five years, online footwear sales have soared, a trend that is expected to continue. Research firm IBISWorld predicts that online revenue will increase 6.3% year-over-year, reaching $19 billion by 2023.
No doubt it is a good time to be in the footwear business. Venture capitalists are funding niche brands, such as Allbirds, M.Gemi, GREATS, and many others. Reaching broad swaths of consumers out of the gate is now possible, thanks to global marketplaces such as Amazon, Rakuten, and Alibaba.
Over the past 9 years, Something Digital has designed, built and maintained ecommerce sites for numerous footwear companies, including Fuzzy Babba, VILLA, Jack Rogers, Insole Store, Soludos, Marc Fisher, Aetrex and many others. The objective of this ebook is to share our wealth of knowledge around the challenges that are incumbent to delivering a high-performing direct-to-consumer ecommerce site in the footwear space. Our goal is to provide an overview of the challenges, requirements, competitive landscape, and how to define a successful ecommerce strategy.
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