Dark Social


The SD team is hosting a dark social webinar on November 9, 2017 from 12:30-1:30 PM ET. So we know you’re probably thinking, ‘What is dark social and why should I attend?’ Here’s a quick primer:

  • The term “dark social” was coined by Alexis C. Madrigal in this Atlantic article. You should think of dark social as social shares that are difficult to measure. For example, when one friend sends another a link via email or text message. While this should be counted as social traffic in Google Analytics, it’s usually funneled into the “direct” channel.
  • It is important to segment out and look at because it can help you optimize your overall social media strategy. According to RadiumOne, “84% of consumers’ outbound sharing from publishers’ and marketers’ websites now takes place via private, Dark Social channels such as email and instant messaging.”
  • It’s also important to try to separate this out so you can get a better sense of what your direct channel actually looks like. How many people are directly typing in your url or coming to your site via bookmarked pages?


In this webinar, we’ll talk about how you can track Dark Social, along with some useful tips on how to use Dark Social data to further optimize content on your site.

If you’re interested in attending the webinar, please sign up here. If you have any specific questions you’d like us to answer, please submit them here.

Magento Meetup

Pacific Northwest Magento Meetup

Join us Tuesday, November 7th for our next Pacific Northwest Magento Meetup!


Tuesday, November 7, 2017 at 6:00 PM


Filson Flagship
1741 1st Avenue S.
Seattle, WA 98109

We’re excited to announce that the Magento’s Business Intelligence team will be joining us at our next PNW Magento Meet up! Bob Moore, the Head of Magento BI, will be presenting the session “What real success looks like in online retail: Insights from Magento BI”. He’ll also be on hand to show us their product and take Q&A from our merchants. The Filson flagship store on 1st Ave has graciously agreed to host us and after the talk we will head next door to Hooverville for drinks and appetizers!

The last event was a rousing success – get ready for another evening of high quality content, food & drinks, and connection with the Magento community!



SD Gives Back: Billion Oyster Project

On August 17, members of the SD team ventured to Governor’s Island in NYC to give back to their community for SD Service Day and spent the day with the Billion Oyster Project. If you’re not familiar with this organization here is a little snippet. The Billion Oyster Project is an initiative of the New York Harbor Foundation and is an ecosystem restoration and education project. It’s main objective? To restore one billion live oysters to New York Harbor and engage school children through restoration based STEM education programs. If you’ve been to NYC then you know how dirty and murky the New York Harbor is and this was a great way to help our ecosystem and clean up the city we live in.

The SD team thoroughly enjoyed their day away from the office giving back. They had the opportunity to learn more about oysters, their habitat, how they grow, and how their environment affects the way they taste. Not only did they get to learn about oysters but they got involved in the actual restoration process too. They had the opportunity to build the cages that the oysters grow and flourish in and bag up used oyster shells that will help restore the reefs.

Overall the SD Service Day was a success and they got to end the day enjoying some oysters (ironic we know) by the river!

If you’re interested in getting involved with the Billion Oyster Project you can contact them here.

SD Office Hours: Ask us about Magento

SD is excited to announce that we will be bringing a new series to the West Coast – SD Office Hours, Ask us about Magento.

This live web based series will be held at 12PM PT/3PM ET and hosted by our resident West Coaster, Brian Lange. The first episode will be held on Thursday, September 7th and future episodes will be held bi-weekly.

This will give retailers, developers, and Magento connoisseurs the opportunity to ask questions about any issues they’ve had or are currently having with the Magento platform.

Are you interested in attending? Join anytime during the hour using this link. Make sure to add it to your calendar!

Webinar: Increase ecommerce conversions this holiday season

A webinar sponsored by Addressy, Yotpo, and Something Digital.

Each year the holiday season starts earlier, lasts for longer and grows exponentially. According to eMarketer, retail ecommerce sales rose by 17.8% over the 2016 holiday season, and this year it is expected to increase by another 15.8%.

The festive season can attribute up to 20-40% of your annual revenue, so it’s critical to get it right. Is your site ready to cash in on this opportunity?

In this webinar, you’ll learn key yet simple-to-implement actions to improve checkout user experience and form conversion rates:

– Hardware and software performance checks to make now

– How to use product reviews to improve conversions

– Top tips for conversion rate optimization

Don’t miss out on this webinar, September 6, 3PM EST! Register now.

Magento Meetup

SD Hosting New York Magento Meet Up

Are you in the NYC area on August 24th and looking for something to do? Well we have the perfect event for you, the New York Magento Meet Up and SD will be hosting it at their office.

For anyone not familiar with what a Magento Meet Up is, it’s an event that welcomes all Magento developers, designers, vendors, merchants and enthusiasts in a particular area for a monthly meet up. These meet ups are held worldwide and it just so happens that SD runs the South Florida and Seattle Magento Meet Up, so you can guess how excited we are to host the New York one!

If the fact that it’s being held at the SD offices (hello delicious food) isn’t enough SD’s very own Max Chadwick will also be giving his ‘Imagining a World Without Caching’ talk which was featured on Nomad Mage.

If you’re interested in stopping by (which you definitely should) make sure you RSVP here, right here, right now.

We hope to see you there!

Phillip Jackson – Keynote at Mage Titans Austin

Time to give it up for SD’s Phillip Jackson who will be giving his second keynote speech of the year on September 15th at Mage Titans Austin. Now if you’ve had the pleasure of witnessing any of Phillip’s talks then you know, they do not disappoint. In this talk two-time Magento Master Phillip Jackson will talk about the failures and challenges that led to success in his career, and the changes coming in our industry which may prove that the hardest battles are still ahead of us.

Here’s a little snippet of his talk:

“Success takes many forms – but the most satisfying is achieving personal success. Personal success can best be described as reaching your own personal achievements. Along the way we all face trials and hardship – and it’s our determination and perseverance that leads us to having satisfaction with your life and career.”

Whether you’re looking to learn or just need a reason to bring out the cowboy in you, make sure you purchase your ticket to Mage Titans Austin before they’re gone.


SD will be at Connected Commerce 17

Join SD at Connected Commerce 17 in September to discuss the future of digital commerce and learn how successful eCommerce projects really get done. The 1-day summit will feature thought leadership around scaling digital commerce operations and delivering an exceptional customer experience.


Looking to attend Connected Commerce on September 21 in Connecticut? If you have not already registered, email SD to receive a code for a free ticket.


SD’s Phillip Jackson, Ecommerce Evangelist and Brian Lange, Director, West Coast will both be presenting at Connected Commerce 17.

– Phillip Jackson – The Shopping Cart is Dead: The New Wave of Digital Commerce
– Brian Lange – Stacked: Gain the Edge by Leveraging Commerce Partnerships

You won’t want to miss their talks!

Magento Meetup

Pacific Northwest Magento Meetup

Join us Thursday, August 17th for the inaugural Pacific Northwest Magento Meetup!


Thursday, August 17, 2017 at 5:00 PM


Amazon Headquarters
Amelia – 13th Floor Lookout
501 Fairview Ave N.
Seattle, WA 98109

Join SD for the Inaugural Official Pacific Northwest Magento Meetup! There will be appetizers/drinks, fantastic content (more details coming soon), and time to connect with the Magento community!


*Please note you will need a form of ID to enter the building. Parking is available but is limited in South Lake Union; alternate forms of transportation recommended.

Merchant to Merchant Podcast

SD and Magento Host M2M Roundtable

Thursday, June 29th Something Digital and Magento hosted an Ecommerce Roundtable at Rothman’s in NYC.

The roundtable was hosted by SD’s Phillip Jackson with guest panelists, Heather Kaminetsky (DreamLabs, LLC), Lee Bissonnette (Marc Fisher Footwear), and Julie Lefkowitz (Ramy Brook).

The discussion began with the enticing question, “What ways is your brand dependent on Brick-and-Mortar?”

Want to see what else the panelist had to say? Check out our podcast below or subscribe for future podcasts!