Visit SD at IRCE 2019


Planning to attend IRCE on June 25-28 in Chicago? If you have not already registereduse code: EXIV817960 to save $200 off registration.


Join Something Digital, Vertex, and Attentive for a guided architectural booze cruise on the river with cocktails, canapés and music on Tuesday, June 26th at 5:30 pm. RSVP here (note this is a merchant/retailer only event).


BULLSEYE! Stop by booth #2061 to take our free Ecommerce Maturity Quiz and identify the tactics appropriate for your growth objectives.  Book some time with one of our experts now!

Adobe Experience & Magento

Something Digital will be at Magento Imagine 2019

Imagine was a blast last year and the Something Digital team can’t wait to see what Magento has in store this year!

SD turns 20 this year, visit booth #121 and celebrate with us! Stop by to get some premium swag or talk to one of our experts on design, development, marketing and more! Feel free to reach out in advance, any one of our experts can be booked through Brittany at

[Win Something]

Drop off your business card or join our Mercury Stamp Game for a chance to to win a MacBook Air, Malin+Goetz Skincare Set or Nintendo Switch! Winners will be announced at the following times:

  • Monday, May 13 at 6:00PM
  • Tuesday, May 14 at 6:00PM
  • Wednesday, May 15 at 12:00PM


[Join Something]

We’re pretty proud of our SD team members represented onstage this year at Imagine. If you want to catch one of the sessions you can see the schedule below.


  • Margaux 2, 11:15AM-12:00PM: Anheuser-Busch InBev: B2B Digital Transformation at a Global Scale
    • Featuring: Carrie Weidenbach & Jonathan Tudhope, Something Digital
  • Lafleur 1, 2:30-3:15PM: Optimizing Mobile Conversion: 7 Surprising Results from a Magento Community Study
    • Featuring: Caitlin Mekita, Something Digital
  • Encore Theater & Latour 2, 4:00-5:30PM: General Session and Keynote
    • Featuring: Phillip Jackson, Something Digital



  • Encore Theater & Latour 2, 9:00-10:30AM: General Session and Keynote
    • Featuring: Phillip Jackson, Something Digital
  • Encore Theater & Latour 2, 6:15-8:00PM: General Session and Keynotes
    • Featuring: Phillip Jackson, Something Digital



  • Encore Theater & Latour 2, 11:00AM-12:30PM: General Session and Commerce Sneaks
    • Featuring: Phillip Jackson, Something Digital


We look forward to seeing you in Vegas!!!

Ecommerce Footwear Guide

Shoes Lead the Way: How Footwear Brands are Pushing Commerce Technology Limits

Something Digital had the pleasure of sponsoring Logicbroker’s second annual Connected Commerce conference, this year taking place in New York. Connected Commerce was created to unite brands and retailers all while bringing the brightest minds and the best of technology together. The 1-day summit featured thought leadership around scaling digital commerce operations and delivering exceptional customer experience.

This year, Phillip Jackson, SD’s Ecommerce Evangelist had the opportunity to be one of the keynote speakers at CC18. His talk ‘Shoes Lead the Way: How Footwear Brands are Pushing Commerce Technology Limits’ discussed how footwear brands are finding creative ways of solving challenges – from supply chain to authentication and counterfeit. From creative partnerships to Augmented Reality — from Secondhand Commerce to hyper-custom personalize creations, footwear brands are leading the way for technology and social-driven commerce.

In this talk he highlights the importance of addressing the market challenges a footwear merchant will face such as inventory, exclusivity, bots, and merchandising as well as changes in consumer expectations. Many consumers now look for free shipping not just cheap shipping and paying for shipping can be a deal breaker for many online shoppers. Consumers are looking for curated shopping experiences and expect 24/7 customer service and the ability to shop anywhere no matter where they are or what device they are using. This talk discusses how these merchants are beginning to overcome some of these challenges all while staying unique to their brand.

Interested in hearing more? Watch his full talk here.

If you couldn’t make it to Connected Commerce this year and are sad you missed out, save the date because it’s coming back to NYC September 19, 2019.


GrowNYC Service Day

Here at Something Digital, our team loves to give back to the place we call home! Once a year, we partner with a local non-profit organization that helps better our NYC community. This year we are proud to have served GrowNYC at their Governors Island Teaching Garden location.

The GrowNYC’s Governors Island Teaching Garden is a 21,000-square foot urban farm featuring a ½ acre small-scale farm, fruit trees, an indoor kitchen and solar oven, a green house and much more! The garden aims to engage and educate visitors in all aspects of urban farming. The program offers opportunities for NYC’s underprivileged schools and summer camps to visit the garden and learn the benefits of community gardening and take part in planting, harvesting, watering, and even cooking what the garden has to offer. GrowNYC also teams up with communities around NYC to help build community gardens in low-income neighborhoods.

Our team rolled up their sleeves to participate in tasks such as spreading topsoil, sanding, and building flower beds that would later be used to help low-income communities start their own gardens. Both SD teams had a positive experience with the work they accomplished and partnering with the staff of GrowNYC.

“Our service day with GrowNYC was easily one of my favorite experiences with my colleagues at Something Digital.  It felt so rewarding to have our large group help accomplish projects that would have taken them several days to complete. This service day showed me that we all work really well together inside of the office, and outside as well.”

– Anne Langworthy, Functional Tester

However, it wasn’t all hard work! Our teams enjoyed the fruits of their labor! We savored the taste of the fresh growing berries, were gifted fresh produce from the garden at the end of the day and got a close look at some of the animals in the surrounding farms.

“Our service day at Governors Island Teaching Garden was a ton of fun! Getting out of the office and into the sun was nice, but more importantly I appreciated being able to make a real difference in such a valuable educational resource. We mixed soil, setup planting beds, weeded and applied linseed oil for new planting beds as well. The leaders at GrowNYC were a lot of fun, they even gave us some free, organic produce from the garden at the end! I’ll definitely be going back.”

– Leland Clemmons, Front End Programmer

Volunteering with GrowNYC was a great experience from start to finish. Working with such a professional staff for a great cause and being able to spend the day with coworkers outside of the office, in the sun and dirt, was a blast.

“GrowNYC’s Governors Island Teaching Garden was a ton of fun. We set the foundation for a new garden that they were trying to build.  All the while, we learned about agriculture and how much of an impact it has on our surroundings. Definitely was an educational and fun experience!”

– Ethan Yehuda, Programmer

If anyone is interested in learning more about GrowNYC, visit

Written by: Alyssa Brady, Office Coordinator

Something Digital - magento

Magento Imagine Recap

We knew going into Magento Imagine this year that it was going to be one for the books. With a record number of attendees, SD featured on multiple panels and speaking sessions, and our very own Phillip Jackson as MC we knew we had to make this our best Imagine to date and we have to say, Imagine did not disappoint this year. Amazing sessions, Jamie Foxx as the Marquee Keynote Speaker (if free comedy shows are your thing, they’re ours) and the cherry on top of the sundae? SD taking home the Magento Shooting Star Award!

Imagine was packed this year with a record number of merchant attendees and Magento didn’t disappoint with the content they provided both merchants and vendors. Check out our top three takeaways from Magento Imagine 2018.

1. Magento Cloud is here to stay. If you’re a system integrator (SI) that implemented Cloud when it was first released you may remember some road bumps along the way. At Imagine this year there were an abundance of sessions with both merchants and SIs talking about their experience with Magento Cloud and how they can make it better.

2. Magento is constantly upgrading their platform. Magento made quite a few announcements during Imagine about upcoming features and functionality that will be introduced into the platform. Not to mention Magento 2.3.

3. Magento B2B is going to be big. There was a lot of talk about B2B at Imagine this year and even more B2B merchants in attendance. There was no shortage of sessions about B2B and how merchants can utilize the Magento B2B platform to sell directly to their customers.

We can’t wait until Magento Imagine 2019 (May 13-15)!

See you in 2019 Vegas!


Webinar: What to expect when you’re expecting (after your site launches)

Missed our webinar, but still curious about what to expect after your new site launches? Check out the full webinar below. This webinar will give you a good primer on when it actually makes sense to launch your site and what to expect post-launch. Let the SD team walk you through some common pitfalls and challenges that come along with launching a new site.


Something Digital is a leader within the industry that fully understands the process of going through a new site launch.  Whether you are rebuilding an already existing site or launching a brand new site, this webinar will help you make the best decisions for your newly launched website.

Want to learn more? Contact us!


Something Digital - magento

Something Digital at Magento Imagine 2018

Imagine was a blast last year and the Something Digital team can’t wait to see what Magento has in store this year!

We’re obviously so excited that our very own Phillip Jackson will be the Master of Ceremonies and onstage doing the thing he does best (well one of the things), I mean look at his hair, he’s basically a professional hairstylist.

If you get tired of Phillip and want to see another SD team member then come visit us at booth #223 for premium swag or talk to one of our experts on design, development, marketing and more! Feel free to reach out in advance, any one of our experts can be booked through Brittany at

[Win Something]

Drop your business card off at our booth #223 for a chance to to win up to six giveaways from our clients Jack Rogers, Fuzzy Babba, Malin+Goetz, Riley, Lib Tech and! Winners will be announced at the following times:

  • Monday, April 23 at 6:00 pm
  • Tuesday, April 24 at 6:00 pm
  • Wednesday, April 25 at 12:30 pm


[Join Something]

We’re pretty proud that we have both SD clients and SD team members represented onstage this year at Imagine. If you want to catch one of the sessions you can see the schedule below.


  • Lafleur 2, 10:30-11:15AM: The Merchant Perspective: Stories of Success in Scale and Growth
    • Featuring: Ian Leslie, Industry West
  • Encore Theater, 3:30-5:00PM: General Session
    • Featuring: Phillip Jackson, Something Digital



  • Encore Theater, 9:00-10:30AM: Keynote Speaker Session
    • Featuring: Melissa Ben-Ishay, Baked by Melissa and Phillip Jackson, Something Digital
  • Latour 5, 1:30-2:15PM: Leading the Charge: Tales from Building a Magento Business Practice
    • Featuring: Jon Klonsky, Something Digital
  • Lafleur 1, 3:45-4:30PM: Magento Commerce: Evolution to the Cloud
    • Featuring: Heather Kaminetsky, Riley and Max Chadwick, Something Digital
  • Encore Theater, 7:00-8:00PM: General Session
    • Featuring: Phillip Jackson, Something Digital



  • Latour 5, 9:30-10:15AM: Retrospective: The Magento Commerce Cloud at Work
    • Featuring: Jon Tudhope, Something Digital
  • Encore Theater, 11:00AM-12:00PM: General Session
    • Featuring: Phillip Jackson, Something Digital


We look forward to seeing you in Vegas!!!

Merchant to Merchant Podcast

SD Brings Merchant 2 Merchant to the West Coast with Magento and Amazon Pay

What better way to kick off February than to hear from two experienced retailers on how to build and grow your business? And what better place to have our first Merchant to Merchant LIVE event than Seattle?

Historically a New York-area event, SD was proud to bring the M2M show on the road this year. For those who aren’t familiar, Merchant to Merchant is a live event where merchants gather on a panel in front of an audience of their peers and discuss challenges. We hold these events in an actual retail space – where commerce happens.

This month we traveled to Seattle to the Filson Flagship store. Filson is a historic brand which got its start as an outfitter for the Yukon Gold Rush. We had a fantastic panel – two brands which represent opposite ends of the seasonal product spectrum: Mervin Manufacturing, a historic snowboard manufacturer, and Espresso Parts, a primarily B2B-focus distributor of parts and service supplies for coffee shops.

They lent their voice to a conversation we’ve been having here at Something Digital for some time – how do you combat the challenges of extreme seasonality in retail? Snowboards have very specific seasons where they’re in high demand. Then you have coffee – which has gone through the challenges of overcoming seasonality by generating customer demand through product innovation (think: cold brew and pumpkin spice) as well as international supply chain challenges.

Beyond just creating new products and scaling your business horizontally – what can a retailer do? Listen as Daniel Nettleton and Trevor Phillips offer advice and give insight to how they’re overcoming these challenges.  Click on the podcast below to learn more about overcoming seasonality challenges.


Check out photos from the event

Women Who Code Hack Night

SD Hosting Women Who Code Hack Night

SD is excited to announce that we will be hosting our first Women Who Code Hack Night at our office in Manhattan on January 10, 2018!

In case you’re unfamiliar with Women Who Code it’s an organization that works to inspire women to excel in careers within technology. When you are a member of WWC you gain access to programs and services that help women continue to excel in their career path. Currently WWC has over 100,000 members.

A little more about this event

This event is self-paced so feel free to come with a project you’re working on, any and all Magento questions you may have, or just come willing to learn something new. There will be plenty of time to ask questions about the Magento platform and work on your own projects. If this sounds like your idea of a good time then this hack night is for you!

Don’t forget your laptop and charger! (those are kind of important).

Refreshments will be provided.

  • 6:30: Guests arrive
  • 7:00: Welcome from Women Who Code
  • 7:05 Welcome from the host
  • 7:10: Announcements from the audience
  • 7:15: Demos from our members or partners (TBD)
  • 7:25: Meetup starts
  • 9:00-9:30: Meetup ends


SD is very excited to be able to work with Women Who Code on this hack night! You can RSVP for the event here.

Dark Social

Dark Social Webinar Recap

Missed our webinar but still curious about dark social and its effect on your site? Check out the full webinar and a little information on what dark social is below.

  • The term “dark social” was coined by Alexis C. Madrigal in this Atlantic article. You should think of dark social as social shares that are difficult to measure. For example, when one friend sends another a link via email or text message. While this should be counted as social traffic in Google Analytics, it’s usually funneled into the “direct” channel.
  • This concept is important to segment out and look at because it can help you optimize your overall social media strategy. According to RadiumOne, “84% of consumers’ outbound sharing from publishers’ and marketers’ websites now takes place via private, Dark Social channels such as email and instant messaging.”
  • It’s also important to try to separate this out so you can get a better sense of what your direct channel actually looks like. How many people are directly typing in your url or coming to your site via bookmarked pages?



Download the Dark Social Webinar Presentation.

If you’re looking for a few dark social resources, check out the ones below.

Debunking the Myths of Dark Social

Introducing: Dark Social

The Dark Side of Mobile Sharing

Unlock the Value of Sharing this Christmas