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Magento Imagine Recap

We knew going into Magento Imagine this year that it was going to be one for the books. With a record number of attendees, SD featured on multiple panels and speaking sessions, and our very own Phillip Jackson as MC we knew we had to make this our best Imagine to date and we have to say, Imagine did not disappoint this year. Amazing sessions, Jamie Foxx as the Marquee Keynote Speaker (if free comedy shows are your thing, they’re ours) and the cherry on top of the sundae? SD taking home the Magento Shooting Star Award!

Imagine was packed this year with a record number of merchant attendees and Magento didn’t disappoint with the content they provided both merchants and vendors. Check out our top three takeaways from Magento Imagine 2018.

1. Magento Cloud is here to stay. If you’re a system integrator (SI) that implemented Cloud when it was first released you may remember some road bumps along the way. At Imagine this year there were an abundance of sessions with both merchants and SIs talking about their experience with Magento Cloud and how they can make it better.

2. Magento is constantly upgrading their platform. Magento made quite a few announcements during Imagine about upcoming features and functionality that will be introduced into the platform. Not to mention Magento 2.3.

3. Magento B2B is going to be big. There was a lot of talk about B2B at Imagine this year and even more B2B merchants in attendance. There was no shortage of sessions about B2B and how merchants can utilize the Magento B2B platform to sell directly to their customers.

We can’t wait until Magento Imagine 2019 (May 13-15)!

See you in 2019 Vegas!

Webinar: What to expect when you’re expecting (after your site launches)

Missed our webinar but still curious about what to expect after you launch your new site? Check out the full webinar below. This webinar will give you a good primer on when it actually makes sense to launch your site and what to expect post-launch. Let the SD team walk you through some common pitfalls and challenges that come along with launching a new site.

Want to learn more? Contact us!

 

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SD at Magento Imagine 2018

Imagine was a blast last year and the SD team can’t wait to see what Magento has in store this year!

We’re obviously so excited that our very own Phillip Jackson will be the Master of Ceremonies and onstage doing the thing he does best (well one of the things), I mean look at his hair, he’s basically a professional hairstylist.

If you get tired of Phillip and want to see another SD team member then come visit us at booth #223 for premium swag or talk to one of our experts on design, development, marketing and more! Feel free to reach out in advance, any one of our experts can be booked through Brittany at [email protected]

[Win Something]

Drop your business card off at our booth #223 for a chance to to win up to six giveaways from our clients Jack Rogers, Fuzzy Babba, Malin+Goetz, Riley, Lib Tech and Hats.com! Winners will be announced at the following times:

  • Monday, April 23 at 6:00 pm
  • Tuesday, April 24 at 6:00 pm
  • Wednesday, April 25 at 12:30 pm

 

[Join Something]

We’re pretty proud that we have both SD clients and SD team members represented onstage this year at Imagine. If you want to catch one of the sessions you can see the schedule below.

MONDAY, APRIL 23

  • Lafleur 2, 10:30-11:15AM: The Merchant Perspective: Stories of Success in Scale and Growth
    • Featuring: Ian Leslie, Industry West
  • Encore Theater, 3:30-5:00PM: General Session
    • Featuring: Phillip Jackson, Something Digital

 

TUESDAY, APRIL 24

  • Encore Theater, 9:00-10:30AM: Keynote Speaker Session
    • Featuring: Melissa Ben-Ishay, Baked by Melissa and Phillip Jackson, Something Digital
  • Latour 5, 1:30-2:15PM: Leading the Charge: Tales from Building a Magento Business Practice
    • Featuring: Jon Klonsky, Something Digital
  • Lafleur 1, 3:45-4:30PM: Magento Commerce: Evolution to the Cloud
    • Featuring: Heather Kaminetsky, Riley and Max Chadwick, Something Digital
  • Encore Theater, 7:00-8:00PM: General Session
    • Featuring: Phillip Jackson, Something Digital

 

WEDNESDAY, APRIL 25

  • Latour 5, 9:30-10:15AM: Retrospective: The Magento Commerce Cloud at Work
    • Featuring: Jon Tudhope, Something Digital
  • Encore Theater, 11:00AM-12:00PM: General Session
    • Featuring: Phillip Jackson, Something Digital

 

We look forward to seeing you in Vegas!!!

Merchant to Merchant Podcast

SD Brings M2M to the West Coast with Magento and Amazon Pay

What better way to kick off February than to hear from two experienced retailers on how to build and grow your business? And what better place to have our first Merchant to Merchant LIVE event than Seattle?

Historically a New York-area event, SD was proud to bring the M2M show on the road this year. For those who aren’t familiar, Merchant to Merchant is a live event where merchants gather on a panel in front of an audience of their peers and discuss challenges. We hold these events in an actual retail space – where commerce happens.

This month we traveled to Seattle to the Filson Flagship store. Filson is a historic brand which got its start as an outfitter for the Yukon Gold Rush. We had a fantastic panel – two brands which represent opposite ends of the seasonal product spectrum: Mervin Manufacturing, a historic snowboard manufacturer, and Espresso Parts, a primarily B2B-focus distributor of parts and service supplies for coffee shops.

They lent their voice to a conversation we’ve been having here at Something Digital for some time – how do you combat the challenges of extreme seasonality in retail? Snowboards have very specific seasons where they’re in high demand. Then you have coffee – which has gone through the challenges of overcoming seasonality by generating customer demand through product innovation (think: cold brew and pumpkin spice) as well as international supply chain challenges.

Beyond just creating new products and scaling your business horizontally – what can a retailer do? Listen as Daniel Nettleton and Trevor Phillips offer advice and give insight to how they’re overcoming these challenges.

 

Check out photos from the event

Women Who Code Hack Night

SD Hosting Women Who Code Hack Night

SD is excited to announce that we will be hosting our first Women Who Code Hack Night at our office in Manhattan on January 10, 2018!

In case you’re unfamiliar with Women Who Code it’s an organization that works to inspire women to excel in careers within technology. When you are a member of WWC you gain access to programs and services that help women continue to excel in their career path. Currently WWC has over 100,000 members.

A little more about this event

This event is self-paced so feel free to come with a project you’re working on, any and all Magento questions you may have, or just come willing to learn something new. There will be plenty of time to ask questions about the Magento platform and work on your own projects. If this sounds like your idea of a good time then this hack night is for you!

Don’t forget your laptop and charger! (those are kind of important).

Refreshments will be provided.

Agenda
  • 6:30: Guests arrive
  • 7:00: Welcome from Women Who Code
  • 7:05 Welcome from the host
  • 7:10: Announcements from the audience
  • 7:15: Demos from our members or partners (TBD)
  • 7:25: Meetup starts
  • 9:00-9:30: Meetup ends

 

SD is very excited to be able to work with Women Who Code on this hack night! You can RSVP for the event here.

Dark Social Webinar Recap

Missed our webinar but still curious about dark social and its effect on your site? Check out the full webinar and a little information on what dark social is below.

  • The term “dark social” was coined by Alexis C. Madrigal in this Atlantic article. You should think of dark social as social shares that are difficult to measure. For example, when one friend sends another a link via email or text message. While this should be counted as social traffic in Google Analytics, it’s usually funneled into the “direct” channel.
  • Dark social is important to segment out and look at because it can help you optimize your overall social media strategy. According to RadiumOne, “84% of consumers’ outbound sharing from publishers’ and marketers’ websites now takes place via private, Dark Social channels such as email and instant messaging.”
  • It’s also important to try to separate this out so you can get a better sense of what your direct channel actually looks like. How many people are directly typing in your url or coming to your site via bookmarked pages?

 

 

Download the Dark Social Webinar Presentation.

If you’re looking for a few dark social resources, check out the ones below.

Debunking the Myths of Dark Social

Introducing: Dark Social

The Dark Side of Mobile Sharing

Unlock the Value of Sharing this Christmas

WEBINAR: DARK SOCIAL MEDIA

The SD team is hosting a dark social webinar on November 9, 2017 from 12:30-1:30 PM ET. So we know you’re probably thinking, ‘What is dark social and why should I attend?’ Here’s a quick primer:

  • The term “dark social” was coined by Alexis C. Madrigal in this Atlantic article. You should think of dark social as social shares that are difficult to measure. For example, when one friend sends another a link via email or text message. While this should be counted as social traffic in Google Analytics, it’s usually funneled into the “direct” channel.
  • Dark social is important to segment out and look at because it can help you optimize your overall social media strategy. According to RadiumOne, “84% of consumers’ outbound sharing from publishers’ and marketers’ websites now takes place via private, Dark Social channels such as email and instant messaging.”
  • It’s also important to try to separate this out so you can get a better sense of what your direct channel actually looks like. How many people are directly typing in your url or coming to your site via bookmarked pages?

 

In this webinar, we’ll talk about how you can track Dark Social, along with some useful tips on how to use Dark Social data to further optimize content on your site.

If you’re interested in attending the webinar, please sign up here. If you have any specific questions you’d like us to answer, please submit them here.

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Pacific Northwest Magento Meetup

Join us Tuesday, November 7th for our next Pacific Northwest Magento Meetup!

DATE/TIME

Tuesday, November 7, 2017 at 6:00 PM

LOCATION

Filson Flagship
1741 1st Avenue S.
Seattle, WA 98109

We’re excited to announce that the Magento’s Business Intelligence team will be joining us at our next PNW Magento Meet up! Bob Moore, the Head of Magento BI, will be presenting the session “What real success looks like in online retail: Insights from Magento BI”. He’ll also be on hand to show us their product and take Q&A from our merchants. The Filson flagship store on 1st Ave has graciously agreed to host us and after the talk we will head next door to Hooverville for drinks and appetizers!

The last event was a rousing success – get ready for another evening of high quality content, food & drinks, and connection with the Magento community!

RSVP NOW!

 

SD Gives Back: Billion Oyster Project

On August 17, members of the SD team ventured to Governor’s Island in NYC to give back to their community for SD Service Day and spent the day with the Billion Oyster Project. If you’re not familiar with this organization here is a little snippet. The Billion Oyster Project is an initiative of the New York Harbor Foundation and is an ecosystem restoration and education project. It’s main objective? To restore one billion live oysters to New York Harbor and engage school children through restoration based STEM education programs. If you’ve been to NYC then you know how dirty and murky the New York Harbor is and this was a great way to help our ecosystem and clean up the city we live in.

The SD team thoroughly enjoyed their day away from the office giving back. They had the opportunity to learn more about oysters, their habitat, how they grow, and how their environment affects the way they taste. Not only did they get to learn about oysters but they got involved in the actual restoration process too. They had the opportunity to build the cages that the oysters grow and flourish in and bag up used oyster shells that will help restore the reefs.

Overall the SD Service Day was a success and they got to end the day enjoying some oysters (ironic we know) by the river!

If you’re interested in getting involved with the Billion Oyster Project you can contact them here.

SD Office Hours: Ask us about Magento

SD is excited to announce that we will be bringing a new series to the West Coast – SD Office Hours, Ask us about Magento.

This live web based series will be held at 12PM PT/3PM ET and hosted by our resident West Coaster, Brian Lange. The first episode will be held on Thursday, September 7th and future episodes will be held bi-weekly.

This will give retailers, developers, and Magento connoisseurs the opportunity to ask questions about any issues they’ve had or are currently having with the Magento platform.

Are you interested in attending? Join anytime during the hour using this link. Make sure to add it to your calendar!