Something Digital - Magento Imagine

Magento Association Task Force

At Magento Live EU, Magento provided a big update on the Magento Association, a new independent non-profit organization that was announced earlier this year at the Magento Imagine 2018 conference.

In his keynote session, Magento CEO Mark Lavelle said “The Magento Association… has come to life and is moving forward”. He revealed that the Association is being spearheaded by a community Task Force on which Something Digital’s very own Brian Lange is seated. The other task force members are Jenna Warren (Creatuity), Susan Peterson (Wagento), Guido Jansen (Randstad), Alessandro Ronchi (Bitbull), Danny Verkade (Cream), and Gabriel Guarino (Simplific). The task force is focused on mission, culture, bylaws, strategy, and establishing the first board of directors. Criteria for selection to the task force can be found here.

He announced the Association’s mission statement which was created by the Task Force: “The Magento Association advances and empowers its global community and commerce ecosystem through open collaboration, education, and thought leadership”. Mark finished with “Thank you to the members of this task force – I think they deserve a round of applause”.

Magento is employing SmithBucklin, an association management company based in Chicago, to assist with creating the new organization. SmithBucklin has assisted with association formation and stewardship since 1949 and has consulted with groups from several industries including Fuel, the Palo Alto Networks User Group and OHUG, the Oracle HCM User Group.

Magento will be providing monthly updates on the progress of the Magento Association on their forums. On the forums they have posted the mission and culture statements developed by the Task Force. The Culture Statement of the Magento Association really speaks to the heart of what has made Magento so great over the last 11 years:

Culture Statement

We the members of the Magento Association will:

  • Welcome and reflect all members of the global Magento ecosystem.
  • Seek out and embrace a diverse community.
  • Be transparent and accountable to each other.
  • Act with thoughtfulness, fairness and integrity.
  • Focus on activities that create mutual success.
  • Encourage and empower collaboration amongst stakeholders.
  • Foster passion and innovation.
  • Challenge each other to continuously adapt and grow.
  • Safeguard the long-term financial viability of the association.
  • Support each other in keeping the Magento ecosystem healthy.

 

Something Digital is looking forward to the impact and benefit of the Magento Association and extends a big congratulations and thank you to Brian and the rest of the Task Force.

*Magento account login needed for links
Adobe Experience & Magento

What is Adobe Experience and How is it Applicable to Your Business?

This past May, Adobe acquired Magento “in a bid to capture a bigger slice of the digital-commerce industry from Salesforce.com Inc. and Oracle Corp.” This news may seem as if it has little bearing on your day to day life, but it’s actually worth thinking about, especially if you plan on purchasing a third-party solution to round out your Magento solution in the next year or two.

First, let’s address some semantics. Adobe has two distinct product suites with similar names that people use interchangeably: Adobe Experience Manager and Adobe Experience Cloud. They’re not the same. The former is an enterprise-level platform, used by the likes of Nissan and Hyatt. Adobe Experience Cloud is a suite of Adobe-built or Adobe-acquired solutions integrated into a single platform. That’s where Magento sits.

Adobe Experience Cloud offers a lot of functionality that ecommerce managers need, many of which are redundant to solutions available via the Magento ecosystem.

Most well known is Adobe Analytics, an enterprise-levelt analytics platform, formerly known as Omniture Sitecatalyst. Why would you consider using Adobe Analytics? If your business is competitive to Google, you may not feel comfortable sharing your data via Google Analytics. If that’s the case, Adobe Analytics may be a good option for you.

Adobe Experience Cloud also offers Adobe Audience Manager, which is a data management platform (DMP) that allows you to glean insights into who your audiences are, create segments based on those insights, and offer a relevant experience to those audiences across all of your touch points (your mobile app, website, social media, forums, etc).

The DMP will allow you to identify commonalities among certain audience members — say moms who live on the west coast and like red shoes, and moms on the east coast who prefer blue shoes. You can create a “red shoe” and “blue shoe” audience segment, and ensure that when they go on Facebook or your mobile app and see your ads, those creatives will feature the right color shoe.

Additionally, it can link multiple devices to the same user, so that you can recognize the consumer and present a unified experience, regardless of whether she interacts with your brand via your website or mobile app at home or in the office.

Another tool offered in the Adobe Experience Cloud is Adobe Advertising, which includes paid search and ad buying functionality, along with access to an ad network with personalization capabilities. Adobe Advertising allows you to launch multi-channel digital campaigns at scale, all from within Experience Cloud.

Adobe Target, formerly Omniture Test and Target, is a personalization solution that makes it easy to identify your best content through tests that are easy to execute and can deliver the right experience to the right customer.

And of course, with Magento, Experience Cloud now has a robust ecommerce platform.

There are some interesting things about this arrangement. For instance, Experience Manager, the CMS, also sits in that ecosystem, and that elevates Magento’s platform to a unique position: it is the only component of the Experience Cloud that is a platform-based solution with an ecosystem of solutions that are competitive to these other Adobe products products.

What Adobe Experience Manager Means for You

The Adobe acquisition of Magento, and Magento’s integration into Adobe Experience Cloud means you have access to Adobe’s personalization and audience segmentation solutions, which are more sophisticated because they leverage machine-learning optimization.

As a manager of an ecommerce site, the real value of the Adobe product suite will be its eventual seamless integration with Magento. In the future, you will be able to adopt an Adobe product — Adobe Audience Manager or Adobe Target — with just a click of a button. This prospect will offer more than convenience (although convenience is certainly a plus). The seamless integration will mean that the applications will be able to share data, and inform how each is optimized. For example, the personalization you drive on your website can be tied back to your advertising campaigns. With all solutions within the Adobe ecosystem fully integrated, you will have a coordinated solution that makes it easy to support the entire lifecycle of the customer.

Finally, with Magento integrated into the Adobe Experience Cloud, your business will have an easy path to migrate into a much larger platform.

Those are some of our initial thoughts on the Adobe acquisition of Magento. We will keep you informed of the interesting opportunities as they rise, so that you can plan for the future.

Written by: Phillip Jackson, Ecommerce Evangelist

SD Office Hours: Ask Us

SD Office Hours: Ask Us About Magento, Ep. 21

Welcome back to SD Office Hours: Ask Us About Magento! Wow 21 episodes! If you want to learn more about Magento watch the video below.

 

Want to know the question and answers asked without watching the whole video? Check out the cheat sheet below!

  • You created an extension that improves Magento 1 Enterprise Edition’s indexer performance. You also worked with Magento to improve out of the box indexer performance in Magento 2. Can you talk a little bit about the extension and how you might solve this on Magento versions that this is compatible with, for example, Magento 1.14.3.7? – 00:38 – 13:10
  • We’ve had some clients ask about customer specific pricing. Can we talk about some of the downfalls of this and some possible solutions? – 13:18 – 28:45
  • Magento has recently released some improvements to their cloud hosting. Can you start us off and talk about those? – 28:50 – 40:45
  • What’s next on SD’s event and content agenda? – 40:50 – 44:10

 

Join us live for the next SD Office Hours on Facebook or join us through zoom! You can find our schedule on Facebook and make sure you RSVP so you never miss an episode!

SD Office Hours: Ask Us

SD Office Hours: Ask Us About Magento, Ep. 20

Welcome back to SD Office Hours: Ask Us About Magento! Hard to believe we’re already at 20 episodes! If you want to learn more about Magento watch the video below.

Want to know the question and answers asked without watching the whole video? Check out the cheat sheet below!

  • What are some guidelines on when a client should choose middleware over other integration options? – 1:10 – 11:44
  • Currently I’m using the Instant Purchase that’s baked into Magento for BrainTree. I have it configured so that the cheapest shipping method is automatically chosen. The issue is the cheapest is always In-Store pickup. How do I solve this problem? – 11:52 – 31:50
  • How were the Magento MeetUps? What’s next on SD’s event and content agenda? – 32:00 – 37:20

 

Join us live for the next SD Office Hours on Facebook or join us through zoom! You can find our schedule on Facebook and make sure you RSVP so you never miss an episode!

SD Office Hours: Ask Us

SD Office Hours: Ask Us About Magento, Ep. 18

This episode of SD Office Hours is a special one! We get to welcome back Brian Lange to the show!

Want to know the question and answers asked without watching the whole video? Check out the cheat sheet below!

  • What do you think Adobe’s acquisition means for Magento and it’s merchants? – 01:20 – 09:25
  • Magento recently released version 2.2.5. Max, can you give us an update on what is in this newest update? – 09:29 – 18:45
  • There are thousands of extensions on the Magento Marketplace now. How would you recommend a merchant go about selecting integrations like tax providers, ESPs, search providers, etc? – 18:55 – 33:00
  • It’s time for a shameless pitch of SD! What’s new in the SD world? Any events we’re attending? Any thought leadership we’re doing? – 33:01 – 41:00

 

Join us live for the next SD Office Hours on Facebook or join us through zoom! You can find our schedule on Facebook and make sure you RSVP so you never miss an episode!

SD Office Hours: Ask Us

SD Office Hours: Ask Us About Magento, Ep. 17

Welcome back to SD Office Hours! After a short break, we are back in action! If you missed our latest episode we answered your burning questions on GDPR, the PWA from Magento, and whether Phillip got to meet Jamie Foxx at Imagine (spoiler alert he didn’t).

Want to know the question and answers asked without watching the whole video? Check out the cheat sheet below!

  • Tell us about your experience at Imagine – what was it like to MC? Did you meet Jamie Foxx? – 01:40 – 09:30
  • What’s the latest on Progressive Web Apps with Magento? Phillip has been doing live streams – how does one get started? – 09:35 – 20:00
  • Amasty just released a GDPR module. Magento has a rather large FAQ about the subject. Thoughts? What is SD doing for GDPR? – 20:01 – 29:40
  • Have you seen customers mass deleting products on M2? What is the issue here and how do we fix it? –  29:43 – 41:50

 

Join us live for the next SD Office Hours on Facebook or join us through zoom! You can find our schedule on Facebook and make sure you RSVP so you never miss an episode!

Something Digital - Magento Imagine

Magento Imagine Recap

We knew going into Magento Imagine this year that it was going to be one for the books. With a record number of attendees, SD featured on multiple panels and speaking sessions, and our very own Phillip Jackson as MC we knew we had to make this our best Imagine to date and we have to say, Imagine did not disappoint this year. Amazing sessions, Jamie Foxx as the Marquee Keynote Speaker (if free comedy shows are your thing, they’re ours) and the cherry on top of the sundae? SD taking home the Magento Shooting Star Award!

Imagine was packed this year with a record number of merchant attendees and Magento didn’t disappoint with the content they provided both merchants and vendors. Check out our top three takeaways from Magento Imagine 2018.

1. Magento Cloud is here to stay. If you’re a system integrator (SI) that implemented Cloud when it was first released you may remember some road bumps along the way. At Imagine this year there were an abundance of sessions with both merchants and SIs talking about their experience with Magento Cloud and how they can make it better.

2. Magento is constantly upgrading their platform. Magento made quite a few announcements during Imagine about upcoming features and functionality that will be introduced into the platform. Not to mention Magento 2.3.

3. Magento B2B is going to be big. There was a lot of talk about B2B at Imagine this year and even more B2B merchants in attendance. There was no shortage of sessions about B2B and how merchants can utilize the Magento B2B platform to sell directly to their customers.

We can’t wait until Magento Imagine 2019 (May 13-15)!

See you in 2019 Vegas!

Something Digital - Magento Imagine

Something Digital at Magento Imagine 2018

Imagine was a blast last year and the Something Digital team can’t wait to see what Magento has in store this year!

We’re obviously so excited that our very own Phillip Jackson will be the Master of Ceremonies and onstage doing the thing he does best (well one of the things), I mean look at his hair, he’s basically a professional hairstylist.

If you get tired of Phillip and want to see another SD team member then come visit us at booth #223 for premium swag or talk to one of our experts on design, development, marketing and more! Feel free to reach out in advance, any one of our experts can be booked through Brittany at [email protected]

[Win Something]

Drop your business card off at our booth #223 for a chance to to win up to six giveaways from our clients Jack Rogers, Fuzzy Babba, Malin+Goetz, Riley, Lib Tech and Hats.com! Winners will be announced at the following times:

  • Monday, April 23 at 6:00 pm
  • Tuesday, April 24 at 6:00 pm
  • Wednesday, April 25 at 12:30 pm

 

[Join Something]

We’re pretty proud that we have both SD clients and SD team members represented onstage this year at Imagine. If you want to catch one of the sessions you can see the schedule below.

MONDAY, APRIL 23

  • Lafleur 2, 10:30-11:15AM: The Merchant Perspective: Stories of Success in Scale and Growth
    • Featuring: Ian Leslie, Industry West
  • Encore Theater, 3:30-5:00PM: General Session
    • Featuring: Phillip Jackson, Something Digital

 

TUESDAY, APRIL 24

  • Encore Theater, 9:00-10:30AM: Keynote Speaker Session
    • Featuring: Melissa Ben-Ishay, Baked by Melissa and Phillip Jackson, Something Digital
  • Latour 5, 1:30-2:15PM: Leading the Charge: Tales from Building a Magento Business Practice
    • Featuring: Jon Klonsky, Something Digital
  • Lafleur 1, 3:45-4:30PM: Magento Commerce: Evolution to the Cloud
    • Featuring: Heather Kaminetsky, Riley and Max Chadwick, Something Digital
  • Encore Theater, 7:00-8:00PM: General Session
    • Featuring: Phillip Jackson, Something Digital

 

WEDNESDAY, APRIL 25

  • Latour 5, 9:30-10:15AM: Retrospective: The Magento Commerce Cloud at Work
    • Featuring: Jon Tudhope, Something Digital
  • Encore Theater, 11:00AM-12:00PM: General Session
    • Featuring: Phillip Jackson, Something Digital

 

We look forward to seeing you in Vegas!!!

SD Office Hours: Ask Us

SD Office Hours: Ask Us About Magento, Ep. 16

SD Office Hours: Ask Us About Magento is back with another action packed episode! What are we doing to get ready for GDPR and what’s the difference between Magento 2.0, 2.1, and 2.2? You’ll have to watch the episode below to find out!

Want to know the question and answers asked without watching the whole video? Check out the cheat sheet below!

  • What’s the biggest differences code-wise in Magento 2.0, 2.1 and 2.2? – 01:25 – 13:40
  • Does SD use Macs or Windows for Dev? What are your preferences? – 13:44 – 23:34
  • What is SD doing to get ready for GDPR? – 23:45 – 37:04
  • When is it appropriate to choose a web host like Nexcess or Magemojo? At what point does a merchant get value out of Magento Cloud? – 37:10 – 48:10

 

Join us live for the next SD Office Hours on Facebook or join us through zoom! You can find our schedule on Facebook and make sure you RSVP so you never miss an episode!

SD Office Hours: Ask Us

SD Office Hours: Ask Us About Magento, Ep. 15

Welcome back to episode 15 of SD Office Hours! If you want to learn more about AMP in Magento, what our most and least favorite thing is about MECE, or how you should properly audit a Magento site, check out the episode below!

Want to know the question and answers asked without watching the whole video? Check out the cheat sheet below!

  • What do you guys use for sharing customer passwords and access? – 01:55 – 09:00
  • Should I be doing AMP? I hear there’s AMP for email now – how would I do that for Magento? – 09:02 – 19:10
  • What’s your most and least favorite thing about MECE? – 19:18 – 26:38
  • How do you audit a Magento site? – 26:50 – 42:13

 

Join us live for the next SD Office Hours on Facebook or join us through zoom! You can find our schedule on Facebook and make sure you RSVP so you never miss an episode!