Ecommerce Weekly Round Up (05/08-05/12)

How Millennial Entrepreneurs are Disrupting Retail and Ecommerce

Source: Econsultancy

It’s impossible to ignore the word ‘millennial’ in relation to marketing these days.  So, how exactly are they changing the ecommerce and retail game?
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7 Steps to Relaunch your Website without Affecting SEO

Source: Business2Community

Your company has outgrown its existing website, and a revamp is in order. A relaunch definitely involves changing the overall look and design of the site. You’ve got to be very thorough about the entire process to protect your Search Engine Optimization (SEO). The goal should be a smooth transition. Below are seven steps to make your site’s SEO bulletproof during the relaunch process.
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5 Strategies for Creating Epic Content Marketing on a Tight Budget

Source: Entrepreneur

What’s the best way to promote your brand? “It’s easy,” everyone says. “Just create amazing content.” Read the following tips to learn how to make even a small budget reap big rewards for your company’s content marketing.
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5 Fails of Redesigning Your Ecommerce Website

Source: Multichannel Merchant

One of the biggest challenges for retailers around digital is how to work out which areas of development will deliver maximum value. Prioritizing spend and resource is a tricky balance with retail clients. Here are some of the top traps retailers fall into.
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21 Email Marketing Statistics That Will Make You Rethink Email Marketing

Source: Business2Community

It’s no secret that email is still the most effective marketing channel when it comes to ROI… but not all emails are created equal. Top performing marketing departments are seeing 2.5 times the ROI of the average. So what’s the difference between mediocre and mind-blowing results? The short answer is that the top marketers stay ahead of the curve by looking at subscriber studies. So don’t give up on email before you’ve had a long, hard look at the following email marketing statistics.
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Ecommerce Weekly Round Up (04/24-04/28)

8 Tips for Dominating Online Sales

Source: Entrepreneur

In the last decade, online shopping has grown from a convenience to a necessity. Before the internet, shopping involved a process of getting ready, driving through traffic and navigating through a crowded retail store that may or may not have the necessary item. The digital age has changed everything about shopping. Now, shoppers don’t even need to get out of bed to get the items they want.
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The Secrets of Content Marketing

Source: Practical Ecommerce

Content marketers have a challenge. They’re tasked with creating content to attract, engage, and retain customers, but those marketers can never really be certain what specific content will resonate with their intended audience. Moreover, content marketing doesn’t work that way. Content marketing is a marathon more than a sprint. It’s a slow burn, not a blazing fireball. So what’s the secret? How do you make engaging content?
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Creating Grabby Headlines for Your Social Media Ads

Source: Business2Community

If you are running online ads, particularly on social media, you really don’t have a lot of space to use a lot of words. In fact, Facebook only allows 20% of an ad’s graphic to be text. Therefore, your ad’s headline has to have a big impact in just a few words in order to get clicked on. So, just how do you write a grabby headline?
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7 Elements of a Return Policy That Sells

Source: PracticalEcommerce

Merchants give so much thought into making the sale that they tend to forget some of the post-sale components that savvy shoppers look for first. One of these is the returns policy — that page of text that explains to shoppers what they can do if they don’t like their purchase. The typical return policy contains text that explains everything that can or cannot be sent back, as well as lots of legal jargon that complicates the process. Today, though, even Amazon has simplified its policy to make it easy to understand and use.
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Ecommerce Weekly Round Up (04/10-04/14)

Six Tech Podcasts that are Worth your Time

Source: Forbes

There are many different podcasts that one can choose to listen to but we have a suggestion for you. Check out FutureCommerce hosted by SD’s own Brian Lange and Phillip Jackson. After all it did make Forbes’ list of six tech podcasts that are worth your time.
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[Recap] Magento Imagine 2017

Source: Something Digital Blog

Couldn’t make it to Las Vegas in time for Magento Imagine? Have no fear, SD’s Brian Lange has the recap and all the details you may have missed.
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8 Types of Videos That Convert Shoppers into Buyers

Source: PracticalEcommerce

With more than 7 billion videos watched daily on YouTube and Facebook, it’s no surprise that video content is the number one method to sell products and services. Descriptive media — images and video — are key to selling any type of product online.
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6 Must-Do’s for Effective Social Media Marketing

Source: Entrepreneur

Social Media Marketing isn’t as simple as it may seem. Ensuring you have the right audience for your product or service can be a difficult task. Her are six things you must do when it comes tos ical media marketing.
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How to Use Customer Testimonials to Generate 62% More Revenue From Every Customer, Every Visit

Source: Business2Community

92% of consumers read online reviews and testimonials when considering a purchase. 88% of consumers trust online reviews as much as personal recommendations. 72% of them say positive reviews and testimonials make them trust a business more.
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Ecommerce Weekly Round Up (03/20-03/24)

40 Reasons Video Will Be Essential in Ecommerce Marketing in 2017

Source: MTA Martech Advisor

It’s no secret that visuals reign social media. They’re the key ingredient behind the success of Instagram, Snapchat, YouTube, and Pinterest. Ecommerce is placing high bets on visual content to drive shopper engagement and sales, with video as a top priority. Video content will be one of the top priorities for ecommerce in 2017 – here are some key indicators of this trend.
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SD will be at Magento Imagine 2017!

Source: Something Digital Blog

Imagine was a blast last year and the team is looking forward to being back in Vegas for this year’s festivities! Visit us at booth #521 for premium swag or talk to one of our experts on design, development, marketing and more.
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Magento Imagine Podcast

Source: Magento

SD’s Phillip Jackson will be podcasting live from Magento Imagine along with Brian Lange and Kalen Jordan. You don’t want to miss this!
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3 Ways Automation Can Humanize Your Email Marketing Strategy

Source: Business2Community

Email automation can be used to create robust email campaigns that trigger when an action occurs. This allows you to send targeted emails that help nurture the relationships you have with your subscribers. And as all smart marketers know, sending an email to the right person at the right time is the key to email marketing success. Here are three ways automation can bring you closer to your subscribers so you can connect with them on a deeper level.
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ecommerce data

Ecommerce Weekly News Round up (03/06-03/10)

Ecommerce Round Up: 3 Cold Email Strategies with High Response Rates

Source: Entrepreneur

With outbound marketing or cold emailing it can be very difficult to receive the results you are looking for. However, it is essential to your marketing funnel. Keep reading for three cold email strategies with high response rates.
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Using your Words Carefully – Part 1

Source: Something Digital Blog

Ever have trouble writing copy for your website? Don’t worry, you’re not alone. Keep reading to see what tips and tricks we’ve put together for you.
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Here’s What 2016 Taught Us About Content Marketing and SEO

Source: Entrepreneur

Whether you thought 2016 was a good or bad year, it definitely taught us a lot especially with content marketing and SEO. Here are four ways you can continue to improve your SEO and content marketing in 2017.
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3 Awesome B2B PR Methods That Will Attract High Quality Leads

Source: Business2Community

Having trouble getting qualified leads for your B2B company? Here are three B2B PR methods that will attract those high quality leads you’ve been searching for.
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6 Easy Tips to Instantly Save Money on Your Ecommerce Strategy

Source: Entrepreneur

If you aren’t investing correctly in your ecommerce strategy things can go downhill quickly. It’s important to invest in some areas and save in others, so here are six tips to help you instantly save money on your ecommerce strategy.
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Ecommerce Weekly Round Up (02/27-03/03)

How Virtual Reality and AI are the Modern Day Space Race in Digital Marketing

Source: Business2Community

Anyone who has access to the Internet has certainly encountered all of the buzz and hype surrounding virtual reality (VR) and artificial intelligence (AI). Everything’s becoming digitized as we become consumed by new innovations more than ever before. What does this exactly mean for brands and marketers? It means they have new capabilities that open up the opportunity for brands to reach their target market and provide experiences like never before.
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Phillip Jackson, Speaking at Both Imagine and the Bronto Summit

Source: Something Digital Blog

We’re very excited to cast a spotlight on our very own Phillip Jackson. Phillip continued to build his thought leadership portfolio in 2016 and it looks like 2017 will be even bigger for him. Phillip has landed a speaking slot at Magento Imagine (April 3-5) where he will discuss how to manage the growing compliance burden in digital commerce. Not only will Phillip be speaking at Magento Imagine but he has also landed, not one but two, speaker slots at the Bronto Summit (April 24-27).
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6 Tips to Using Emojis in Your Marketing Campaigns

Source: Entrepreneur

Soon, it won’t just be trendy to use emojis in your marketing — it will be essential. Below are six tips to help you use emojis effectively in your marketing campaigns.
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5 Shopper Marketing Problems That Influencer Marketing Can Solve

Source: Business2Community

Influencer marketing, which saw explosive growth in 2016, will continue to be an integral part of the media mix in 2017, as evidenced by the nearly 50% of marketers who plan to increase their influencer marketing budgets this year. When done right, influencer shopper marketing can solve 5 key shopper marketing problems.
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Ecommerce Weekly Round Up (02/20-02/24)


Ecomm’s Dog Days of March: Where to Focus During the Inevitable Slow-Down

Source: Something Digital Blog

We’ve officially come down from the holiday spikes and whatever extra revenue came from Valentine’s Day. Predictably, we’re waiting for spring to kick in, determining how to move the remains of last season’s inventory, and seeking ways to be productive with our time. Where should we focus? Keep reading to see some of the projects SD clients have us working on.
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4 Quick Tips to Help Boost Your Ecommerce Sales

Source: Business2Community

The ecommerce market continues to grow worldwide with sales of close to $400 billion in 2016 and this figure is expected to increase again in 2017. The world of ecommerce is a very rewarding one but also a very competitive one. With that in mind, here’s four ways you can stay ahead of your competition.
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[Recap] SD and Shopify Plus Ecommerce Roundtable

Source: Something Digital Blog

Wednesday, February 8th, Something Digital and Shopify Plus hosted an Ecommerce Roundtable at Rothman’s in NYC. The roundtable was hosted by SD’s Phillip Jackson with guest panelists, Megan Petersen (Jack Rogers), Jake Danehy (Fair Harbor Clothing), and Ken Giddon (Rothman’s). Then discussion began with the enticing question, “What is your perspective on the dependency on ecommerce for your brand to be successful?” Keep reading to see what else the panelist had to say.
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6 Steps to Creating the Perfect Marketing Video

Source: Entrepreneur

Making an interesting and memorable marketing video may sound simple but it’s not as easy as it sounds. Here are 6 steps that can help make it at least a little easier on you.
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Ecommerce Weekly Round Up (02/13-02/17)

Introducing the Strategic Engagement Group

Source: Something Digital Blog

Something Digital no longer delivers Interactive Managed Services (IMS). Instead, we now provide ongoing Strategic Engagement Services (SES). The name change became official in January of 2017. It represents the growth of our team and a significant change in both philosophy and process. After years of delivering post-launch solution support (as a more traditional managed service), we wanted to improve. We realized that clients didn’t want to pay for a reactive block of hours to use as “things came up.” Instead, they wanted a proactive partner to deliver ongoing value.
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How to Drive Customer Retention with Email Marketing

Source: Business2Community

Email marketing is hands-down the best way to turn one-time shoppers into loyal, long-term customers. That’s why 80% of brands rely on it to drive customer retention, and another 56% of them say email marketing is the most effective way to reach retention goals. There are a lot of reasons why email marketing drives retention. It’s more personal and direct than other marketing channels, and people love receiving email from their favorite brands. Let’s get specific: what types of emails work best for driving retention?
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SD Merchant to Merchant Podcast

Source: Something Digital Blog

We’re very excited to share our first podcast with all of you. This podcast won’t just be about anything – we’re bringing you stories about digital commerce straight from the merchants themselves and it’s hosted by SD’s Ecommerce Evangelist, Phillip Jackson. Yes, that Phillip Jackson, the two time Magento Master: Mentor.
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7 Web Design Trends in 2017

Source: Business2Community

Web design trends seem to change as each year goes by. So what are some of the trends for 2017? Animations, minimalist design, card design? Keep reading to find out what is in store for 2017.
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The Future of Ecommerce Marketing: Insights from Entrepreneurs, Executives and Influencers

Source: The Huffington Post

In 2016, eMarketer estimated worldwide Ecommerce sales had reached $1.915 trillion. By 2020, the market research firm predicts that figure will rise to $4.058 trillion — more than doubling in size in four years. That, of course, means there is enormous opportunity for Ecommerce brands to grow and thrive.
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Ecommerce Weekly Round Up (02/06-02/10)

Digital Marketing Activities in 2017 to Increase

Source: Business2Community

Digital marketing is where it’s at. Everyone from politicians to major international companies are focusing their efforts on digital marketing as opposed to traditional advertising models. Here’s a look at what many marketers will be focused on with that increased spending in 2017.
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The Key to Success in Ecommerce 2017: Apple Pay

Source: Something Digital Blog

There are very few things in the world of ecommerce that you can call a “silver bullet”. But if there ever was just one weird trick to improving the performance of your online store it would be removing obstacles to conversion – and there are no larger obstacles to conversion than getting people to follow a multi-step checkout process: typing card details, creating an account and remembering passwords. Checkout is the biggest hurdle to converting a shopper into a customer.
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10 Ingredients for Ecommerce Success

Source: Practical Ecommerce

There is no fast track to success in ecommerce, or any other type of business. First, successful entrepreneurs own and operate a business for a reason. It’s far beyond merely having a job, typically. Their business solves a problem, fills a need, or addresses a passion of the entrepreneur. This article, focuses on the variables that determine ecommerce success.
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SD Merchant to Merchant Podcast

Source: Something Digital Blog

We’re very excited to share our first podcast with all of you. This podcast won’t just be about anything – we’re bringing you stories about digital commerce straight from the merchants themselves and it’s hosted by SD’s Ecommerce Evangelist, Phillip Jackson. Yes, that Phillip Jackson, the two time Magento Master: Mentor.
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4 Secrets to Website Navigation Design with SEO Power

Source: Business2Community

An effective site menu structure is one of the most important elements of a website. It guides users through the brand experience and allows search engine crawlers to discover and prioritize site content. By following the best practices of website navigation design, you can help users find exactly what they’re looking for every time they visit your site.
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Ecommerce Weekly Round Up (01/30-02/03)

Congrats Magento Master Phillip Jackson!

Source: Something Digital Blog

Our Ecommerce Evangelist, Phillip Jackson was named a Magento Master: Mentor for the second year in a row. To become a Magento Master: Mentor, you would have to be one of the top contributors to the Magento Community. These individuals are considered highly resourceful educators and developers who have proven expertise on building successful Magento implementations. Keep reading to see what Phillip was up to in the Magento community in 2016.
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10 ways to effectively use visuals on your website

Source: Business2Community

Visual content has always been relevant in marketing, but it’s quickly begun gaining more steam. This is probably because the average human’s attention span is now less than a goldfish’s, and visual content can catch a viewer’s attention quicker—and keep it longer—than written content. Naturally, images, videos, and infographics have invaded every section of the business world—including webpages. Here are some ways to maximize your website’s potential.
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3 reasons email campaigns remain the best marketing tool

Source: Entrepreneur

A recent study from marketing technology pioneer Zeta Global and market research firm The Relevancy Group found, there’s even more value for email marketing today than in years past. Why? Mobile trends have brought new life and relevance to the dated technology. This e-commerce study, found that email marketing’s value in the mobile era can be broken down to three major factors.
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Maximize ROI: how to promote your B2B website

Source: Business2Community

When it comes to B2B marketing, a professional website is a necessary investment. You want the digital face of your firm to be professional, credible, and authoritative. Before a website launch, it’s important to put together a post-launch strategy that includes various channel campaigns to promote the website. Here are six different tactics for B2B marketing professionals looking to maximize the ROI of their new website.
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What’s in store for the ecommerce and payments industry in 2017?

Source: Finance Magnates

There are a number of different directions the ecommerce and payments industry could take in 2017. In conjunction with the growth of ecommerce, a shift towards mobile devices is all but certain in 2017, more so than ever before, as well as an increased availability of the internet worldwide to help broaden economic opportunities for businesses and consumers alike. However, with these opportunities come inevitable challenges, not the least of which is the future of payments.
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