Revenue Target

The Key to Success in Ecommerce 2017: Apple Pay

Part of my job at Something Digital is to play the role of a “trend spotter” – and in ecommerce we have no shortage of trends! From on-site search providers like Instant Search Plus who are breaking new ground in speed and self-service, to Narvar, a post-transactional customer service portal; there are as many new tools and providers as there are stars in the sky.

So I sat up and took notice when Shopify reported recently that their system-wide rollout of Apple Pay was a huge success. In a November article on Internet Retailer’s website the ecommerce platform Shopify reported explosive growth for merchants utilizing Apple Pay:

Additionally, “tens of thousands” of Shopify’s merchants now offer Apple Pay for checkout. Web stores supporting Apple Pay have experienced an increase of up to 200% in their checkout conversion rate on mobile.

Also mentioned was that checkout times decreased by 60% when utilizing Apple Pay as the payment method for an order. Shopify can recognize success too, as it hosts over 325,000 sites across 120 countries worldwide.

There are very few things in the world of ecommerce that you can call a “silver bullet”. But if there ever was just one weird trick to improving the performance of your online store it would be removing obstacles to conversion – and there are no larger obstacles to conversion than getting people to follow a multi-step checkout process: typing card details, creating an account and remembering passwords. Checkout is the biggest hurdle to converting a shopper into a customer.

Apple Pay helps overcome those hurdles for a customer and allows us to tap into the sense of urgency they may feel when desiring to purchase a product. Apple Pay securely stores your billing and shipping information and various payment methods. It bypasses the shopping cart of your store to allow a one-tap checkout. For Apple devices with TouchID a purchase is as easy as touching your thumb to the home button, and the order is on its way. No passwords, no accounts.  Quick, easy, and painless for the consumer.

The rollout of Apple Pay on the web is happening faster than its brick-and-mortar counterpart. Apple announced the release in October and already is boasting volume growth of nearly 500% year-over-year. Part of that success can be attributed to the ability to mimic impulse purchases across the web – no need for an account, and no need to enter checkout details. Impulse purchases are the last frontier for retailers mimicking real-world retail experiences in the digital space.

My prediction is that Apple’s market share will continue to grow in 2017. Apple already owns 75% of all contactless payments in the U.S. and that number is expected to grow with Q1 2017 earnings call. After all, Apple has nearly a 2-year lead on its next-closest competitors, Android and Samsung.

A smart retailer positions themselves to be ready for a trend when it hits, and Apple Pay for the web is about to hit BIG. If you’re on Shopify or Shopify PLUS today you already have access to enable Apple Pay. If you’re on Magento 1 or Magento 2 there are a couple of modules that Something Digital can install to help you get up and running in no time. SD can also help you with a digital marketing strategy around payments to alleviate other customer concerns like security and trust.

Contact SD today for a free strategy session about your 2017 ecommerce roadmap and how Apple Pay can work for you!

Written by: Phillip Jackson, Ecommerce Evangelist

Ecommerce Weekly Round Up (01/23-01/27)

How is your UX design affecting your conversion rates?

Source: ABC Money

One of the most important elements when building or maintaining a website is your UX design. The perfect user experience needs to have the user at its central focal point. Everything a web designer creates needs to serve the user and their goals and motivations. If there are flaws in the user’s journey, you could see your site visitors dropping off before they reach your conversion point.
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Part 3: Designing for accessibility

Source: Something Digital Blog

Welcome back to our part 3 of our 4-part series on accessibility and ADA compliance for your Magento store. In Parts 1 and 2 we built a business case for investing in ADA compliance, outlined best practices, and discussed challenges with accessibility when dealing with specific site features. In part 3 we will discuss some of the challenges involved with building an accessible frontend theme.
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8 design trends businesses should watch in 2017

Source: Business2Community

Now that 2017 is here, businesses are going to make good on their goals for the new year. For many businesses, updating their UI and visual content is one of those goals. Part of keeping your brand relevant is keeping it fresh. Staying on top of the latest design trends is a good place to start. After all, you probably want to position your brand as a trendsetter, right? If you haven’t updated your site’s design in a while, it might be time to give your site a makeover based on some of these trends that are going to dominate 2017.
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Cyber weekend 2016. How did you perform?

Source: Something Digital Blog

In 2016, Something Digital’s clients saw 18% overall revenue growth YoY, mainly thanks to email, mobile, and affiliates. In 2017, we anticipate a continuation of the same trends, with growth occurring over the month of November as a whole instead of just Cyber Weekend. Without further ado, let’s take a look at some of the metrics, trends, and 2017 predictions based on SD’s clients.
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How to target the right audience in 5 simple steps

Source: Entrepreneur

One of the biggest mistakes you can make when starting your own business is trying to appeal to everyone. Knowing your target audience’s motivations is essential to tailoring your business and is one of the fastest ways to success. Here are five truly simple steps that will allow you to target the right audience and be more successful than you ever imagined.
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