Planning Graphic

7 Post-Launch Tasks for a Successful Ecommerce Process

 

Infographic Post Launch Tasks

Typically, there is no single individual or vendor that can reliably handle all items. The process requires a team with varied skills, who can collaborate effectively and stay disciplined with respect to the vision created by an organization’s leadership and sound ecommerce practices.

Successful ecommerce operations need to account for the following (at minimum):

1. Product Assortment

– New Product Automated Upload
– Create XML, Upload, Upload Images
– Ingest xml to magento
– Run script – enable, match images
– Manage product categories, merchandising
– Manage product attributes
– Review and plan for new product types

2. Content and Editorial

– Homepage mantle content production
– Creative
– Content management
– CMS pages and blog content production
– Editorial calendar, draft, review, publish
– News, sightings, style etc.
– Copy, video, images
– SKU integration
– Category landing page selling copy and images
– User-generated content curation

3. Digital Marketing

– Create and manage promotions
– Group/segment customers
– Align with in-store, print mktg plans
– Execute outbound email marketing campaigns
– Manage social media content
– Manage paid search campaigns
– Deliver ongoing keyword research for IA and meta info
– Manage and update site search
– Assemble and review KPI’s/analytics:
– Magento sales/funnel analysis
– Traffic reports, sources, browsing
– Keyword effectiveness and competitiveness
– New promo/holiday keywords
– Email campaign traffic/sales
– Key insights and recommendations

4. Order Fulfillment

– Review order status across all
– Troubleshoot order issues
– Follow up on orders with drop ship vendors
– Vendor email/feed updates
– Cross check orders with ccard payments
– Shipping pricing or rules changes

5. Infrastructure

– Set up and run optimal infrastructure (server(s), security, load balancing, CDN, etc.) for staging and production environments that adheres to Magento best practice and maintains affordable flexibility for growth/changes.
– Set up monitoring to receive threshold and issue alerts
– Monitor and troubleshoot 3rd-party Integration
– Plan for and respond to peak traffic (both anticipated and unanticipated)
– Conduct ongoing, regular performance tests

6. Ecommerce Operations

– Assess effectiveness of existing features
– Review and identify new practices and technologies for enhancement
– Recommend and execute on marketing and promotional campaigns
– Conduct competitive research
– Deliver key insights and recommendations
– Conduct regular UI/UX Analysis
– Testing and review of existing site
– Assess usability across site
– Review product assortment and purchasing
– Conceive of and implement changes and new features

7. Project Management

– Research, budget and prioritize resources
– Estimate effort/cost of new requests and features
– Determine priorities and approve items for work
– Coordinate activities across the site
– Conduct weekly review/planning meetings
– Schedule resources and follow-up
– Daily communication on status

SD’s hosting services account for item #5, and our support services typically handle items #6 and #7, provide aspects of item #3 (as required), and deliver supplemental support and training for the other items.