Partners for parents.

The Partnership at Drugfree.org (formerly “The Partnership for a Drug-Free America”) is a drug abuse prevention, intervention, treatment and recovery resource. Since the mid-1980’s, this non-profit has helped parents and caregivers effectively address alcohol and drug abuse with their teens and young adults.

Time to get help.

The Partnership uses their website to disseminate health and education tools, promote community-building, drive donations, and build brand equity. Since their last website redesign, the organization has evolved significantly, and both their message and the needs of their audience have changed.  After four years, The Partnership sought a new website to align with their new brand, and allow users to engage with the site’s content in meaningful and productive ways.

Performing a renovation.

SD collaborated with The Partnership to re-design the website’s information architecture, introduce new strategies for user engagement, and implement the design elements of their new brand.

The new website serves as a hub for the many program-specific microsites under The Partnership’s umbrella. We organized them into four groups based on the most common needs of their user base: drug abuse prevention, intervention, treatment, and recovery. Other content on the website, such as news articles, press releases, and educational resources, is organized in a more search-friendly way. Users can find information with the robust search tool, or filter it alphabetically, by date, or by tag.

To encourage user engagement, we highlighted social networking tools and implemented blog-like functionality for user comments, content sharing, and community interaction. We also dedicated more prominent space to touts that solicit donations. They remain in the same location on every page so that they are easy to find and consistently top-of-mind.

As we designed the website, we had both the pleasure and challenge of beginning with a blank canvas. We used The Partnership’s new color palette and typographic styles to assign hierarchy in a way that will have longevity as the content continues to grow. We also contributed additional design elements to the brand in order to create visual interest and variation.

Achieving results.

Since the new website launched at the beginning of October, analytics show that users are spending a longer amount of time on each page. The Donation landing page, in particular, is seeing almost twice the action as it was on the old version of the website. We hope that the new website brings The Partnership much success, and we look forward to our ongoing collaboration.