An iconic brand.

Lacoste is an apparel company that makes clothing, footwear, leather goods, and other accessories. Most famously, Lacoste designs tennis shirts with the legendary green crocodile.

Expanding customer choice.

As with many global retail chains, Lacoste’s merchandise is tailored to each store, based on unique location and expected customer base. The Lacoste marketing team wanted shoppers to have access to items that may not be available in that particular store. Lacoste was also interested in gathering important demographic information to support future marketing initiatives and product development.

Improving the in-store experience.

SD’s relationship with Kiosk Information Systems positioned us perfectly to meet Lacoste’s need. Kiosks are an innovative yet cost-effective way to interact directly with your customers and enhance self-service. Our Software and Interactive teams worked together to design and develop a pilot kiosk that enabled in-store customers to access the Lacoste e-commerce site—and subsequently, the full  Lacoste product line.

An interactive solution.

Our solution offered a functional and exciting improvement to the Lacoste in-store experience. We incorporated Flash animation and video in our design of a fun, sporty, energetic interactive solution. Whimsical graphics and visuals were easily changed to reflect the season and showcased Lacoste’s brand values. To bolster the market research component and interactivity, we implemented a newsletter signup, gift card promotion, and suggestion box. Lacoste was pleased with the result and is testing the pilot kiosk at its flagship store.