Major makeover.

KeSARI needed a new website in time for the launch of their line of beauty products. Their old website was built with Flash, a platform that does not support standard eCommerce functionality, and is not conducive to SEO. To move products online, KeSARI needed a CMS built for eCommerce management.

Key ingredients.

SD created a fully-branded and customized eCommerce site using Magento Professional. Now KeSARI can easily expand their product offering and streamline billing. Even KeSARI’s eNewsletter can be managed through the CMS, which makes it easy for them to increase their brand’s visibility.

The front-end design employs conventions used by other eCommerce websites. This helps potential customers engage with the site intuitively and increases conversions. We also implemented a blog that accommodates rich media content. As KeSARI adds to the blog, users will have another reason to visit the website on a regular basis.

The product.

This redesign project has resulted in significant gains for KeSARI—the SEO of the new website led to top search placement. Sales quadrupled within the first week of launch, and the Magento infrastructure successfully supported spikes in traffic that are associated with KeSARI’s appearances on the Home Shopping Network.

KeSARI plans to add additional products to their online store in the near future. We look forward to helping them grow.