A champion for New York.

Association for a Better New York (ABNY) is New York’s premiere civic organization, bringing together city leaders, local business, and the non-profit community to explore solutions to the city’s biggest challenges—from transportation to education. Alongside 300-plus member organizations, ABNY contributes ideas and forges new pathways toward a better New York.

A history of service.

After a long tradition of advocating for New York City, the ABNY brand needed a change. The organization wanted a fresh face and an updated brand that would resonate with New Yorkers. The new website also needed to serve as a marketing piece, telling the ABNY story and attracting new members. The staff also lacked a single place to communicate ABNY’s latest news and events.

A new look.

We wanted to deliver a site to ABNY that underscored its role as a steadfast, respectable organization, but also update the look and feel of the site to emphasize ABNY’s role in improving New York City. In order to communicate the message, we incorporated ABNY’s existing logo and colors, included photography from ABNY events and iconic New York landmarks, expanded membership information, and developed a place to showcase the work of the ABNY Foundation. Large, bold typography on the home page and Flash animation highlight ABNY’s mission and newest members. We also created a news archive as a catch-all for ABNY news and events, including the group’s monthly breakfasts.

A better ABNY.

ABNY was pleased with the updated website and decided to build on the design for all of their marketing and communications materials to reflect the new site. SD designed an e-newsletter for the organization and has been instrumental in rolling out monthly newsletters to ABNY’s subscribers. Since the redesign, pageviews per visit increased by over 35%, as well as an increase in organic search.