As everyone works fast and furiously to organize themselves here, there’s no doubt in this author’s mind that the idea of e-Commerce via Pinterest has popped into almost everyone’s mind.

Being the visual platform that it is, it makes perfect sense.

One e-Commerce platform provider, BigCommerce, offers its clients easy Pinterest integration to their own websites. Basically like the Facebook “Like” button we’ve all come to know, a “Pin It” button will allow a website visitor to “pin” a picture of the item they like on their “board.” From an SEO perspective, that’s great because it increases links back to the site. Looking at this from the branding side, it will expose more individuals to the brand and product. A win-win.

But will that drive sales?

Now, what if a brand gets in the Pinterest game and creates an entire gallery of boards, will that create an additional stream of revenue?

Martha Stewart , for example, is trying just that. The team there has created a great looking presence and, at the time of this writing, garnered over 50,000 followers. That may be a small number in comparison to Facebook likes, but impressive considering the infancy of the platform. Each meticulously curated board provides the visitor with a convenient link back to the site to make a purchase if she chooses.

But does she choose to purchase?

Like all social media, Pinterest shouldn’t be looked at through the lens of financial ROI. This author thinks that the branding and awareness is the primary currency that Pinterest pays out. There are some additional benefits to be gained, sales can be one of them, but brands should focus on the conversation. By doing that, you engage your customers and strengthen the relationship. Then come the sales.

What are your thoughts? Have you had any luck with driving sales from Pinterest? Let us know!

You’ll help with requirements gathering and participate on product design.   You will work directly with our Microsoft Business Productivity Practice Leader in architecting SharePoint solutions, consulting with clients and assisting junior members of the team with SharePoint solution implementation.

Essential Experience

•             Ability to communicate directly with clients to identify requirements, define solutions, and identify opportunities.

•             Ability to communicate the business value of SharePoint technologies

•             Demonstrated experience and competency with general .Net Framework / C# development. This includes the development of ASP.Net web applications, the use of standard data access technologies (ADO.Net, LINQ, Entity Framework).

•             Experience developing applications for Microsoft SharePoint products and technologies. This would include SharePoint server object model development, client object model, and SharePoint designer development. Additionally, candidates should be intimately familiar with industry accepted best practices related to design, development and deployment of  SharePoint solutions.

•             Awareness and understanding of the 3rd party ecosystem of products and technologies surrounding SharePoint.

•             Experience with the configuration and administration of SharePoint 2007 and 2010

•             Ability to troubleshoot issues related to custom SharePoint applications and general SharePoint related issues.

Salary:  Base, commensurate w/ experience + Bonus

Benefits:  Healthcare, 401K, TransitCheck

To apply, please send a cover letter, resume and link to your online portfolio to jobs[at]somethingdigital.com.

The designer will report directly to the Creative Director, and work closely with project managers and developers. A good fit for our team would be someone with a sense of humor, good attitude, ability to roll with the punches, and willingness to go the extra mile.

Responsibilities

- Work with the client and Interactive team to take a project from concept to completion
- Organize complex information in a simple, user-friendly, and elegant way
- Collaborate with project teams to develop the information architecture and sitemap
- Create interfaces based on user feedback and best practices
- Develop wireframes, mock-ups, storyboards and prototypes to effectively communicate UI and design features and functionality
- Create graphical mocks/PSDs, ensuring compliance with existing design style guides/rules
- Work with developers to communicate functionality and execute the design
- Quality assurance testing to identify functionality issues and design flaws across multiple web browsers and mobile phone platforms, working with developers to resolve them

Requirements

- BA/BS/BFA or above preferred in Interaction Design, Human-Computer Interface, Graphic Design, or other design field or equivalent work experience.
- 4+ years of experience designing for web and mobile interfaces/interactions
- Expert knowledge of Photoshop and the CS5 suite
- Mobile/Responsive design experience preferred
- A diverse web-based portfolio that showcases your work
- Proven ability to act as a leader in communicating conceptual ideas and design rationale to both clients and SD team members
- Excellent interpersonal skills and the ability to build good working relationships
- Working knowledge of HTML, CSS, Javascript/jQuery, Photoshop/Fireworks
- Excellent presentation and communication skills
- Ability to meet milestones and deadlines on time
- Works well in a team environment
- Superb attention to detail

Nice to Have

- Love of typography
- Branding background
- Experience designing mobile apps
- An appreciation of fine wine, softball, and/or Capoeira

How to Apply

Please send a cover letter, resume and link to your online portfolio to jobs@somethingdigital.com

Get a load of us!  Mike, Mickey, and I are at Exhibit Booth #205 at the LMA Conference in Dallas.  Everything IS bigger in Texas.  Great event so far.  Highlights have been the Something Digital dinner at Stephan Pyles last night (one of the all-time great Mike Savino events) and this morning’s keynote, delivered by James Kane.  We’re meeting lots of new people and spreading the SD gospel. 

It is with great pleasure that we introduce the new Clayman & Rosenberg site–just launched today!   It was produced by SD in tight collaboration with the Clayman and Rosenberg team.  We expect our clients to enjoy their new site, which we think delivers an appropriately terrific image of a great boutique law firm.  And it’s a shining example of what firms can do with their online presence.