Papyrus, Schurman Retail Group’s flagship brand, offers an ever-expanding array of products that feature modern, relevant, and elegant design, including greeting cards, custom invitations, stationery, gift-wrap, and unique gifts for everyone. Papyrus believes in embracing all that life has to offer and always finding a reason to celebrate.
Along with an upgrade from Magento Enterprise 1.8 to 1.14.1, Something Digital redesigned Papyrus's ecommerce site using a custom responsive theme and improving accessibility using the WCAG 2.0 guidelines. SD integrated new features including Ajax multi-select filtering, one-step and multiple address checkouts, and the ability to link in-store loyalty program memberships to user accounts online.
Something Digital also developed an innovative customizer that allows shoppers to design personalized cards and invitations. Using React and Fabric.js, the customizer provides an intuitive User Interface (UI) with easy-to-use tools for selecting fonts, paper, envelopes, motifs, photography, and decorative elements when purchasing custom printing products. The interactive onsite app invites customers to become the designers and shows them what their personalized invitations and announcements will actually look like in real-time.