Ecommerce Weekly Round Up (10/10 - 10/14)

The Single Most Important Element for Increasing B2B Lead Gen and Sales
Source: Business2Community

A spate of articles recently have expounded on the “consumerization” of all things business: the consumerization of sales, of IT, and of business-to-business (B2B) marketing most prominently. McKinsey’s David Edelman has referred to the consumerization of B2B marketing and sales as a “massive disruption” on the horizon. While there’s no question the concept has legs, it may be more powerful from an analytical standpoint to take a step back and ask exactly what “consumerization” means in a business context: what is it precisely about consumer marketing and sales that B2B professionals are seeking to emulate? 
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Keys to Effective Thought Leadership Content
Source: Business2Community

Thought leadership is the practice of influencing a community of interest by developing information, analysis and insight that helps its audience understand its world and plan for the future. It can be delivered through any medium, and can help companies raise awareness, shift perception and increase the status of their brand. Go to article ›

78 Best Ecommerce Website Design Examples & Award Winners
Source: Big Commerce

More than 20% of online shoppers cite bad site design and navigation as a primary reason for abandoning a cart or choosing simply not to check out with an individual retailer. Further contributing to conversion issues are leading marketplaces like Amazon or eBay, where consumers have become accustomed to a particular way of shopping, a large part of why more than half of them begin their online product search on those platforms. Go to article ›

How to Leverage SEO for B2B Lead Generation
Source: Business2Community

Too many marketing activities still happen in silos, and search engine optimization (SEO) is one of the most isolated. While SEO and lead generation are primary drivers of new leads for most B2B organizations, these teams typically only collaborate when new content needs an SEO review (if that). The general understanding seems to be that SEO helps the website—and all the content therein—get noticed online, which generates leads in a big-picture sense, while lead generation is a completely separate set of tasks targeted specifically at acquiring new leads. Go to article ›