Ecommerce Weekly Round Up (01/09 - 01/13)

Ecommerce essentials: Lead nurturing
Source: Business Zone

Ecommerce implies a highly competitive market so you need to be at the top of your game, 24/7. It’s crucial to simultaneously work on attracting new customers and nurture relationships with existing ones. Sealing the deal (i.e. achieving sales) is not a one-time thing nor can you relax afterward: it is a never ending process. Go to article ›

5 Reasons ecommerce brands should leverage user-generated content
Source: Entrepreneur

Do you know how many sites there are in the ecommerce universe? According to Lemonstand, there are 12 to 24 million online stores -- and counting. As an ecommerce entrepreneur you may find it tough to position yourself successfully in front of your target customers, while knowing that tons of brands are also competing for their undivided attention. So, what’s the secret ingredient to gain ecommerce success? Think social proof. Go to article › 

7 Design mistakes from 2016 (and how to fix them this year)
Source: MediaPost

2016 was a groundbreaking year for interaction design. While trends in web design have rapidly evolved, we’re still seeing some of the same mistakes being repeated. Here are some of the most common ones the industry has yet to shake. Go to article ›

2017 Predictions part 1: rethinking retail with B2B, mobile, international & digital transformation
Source: Magento Blog

On the eve of 2017 Magento asked SD's Phillip Jackson to reflect on trends he sees gathering momentum for 2017. Check out what he had to say. Go to article ›

7 Content marketing mistakes you can't afford to make in 2017
Source: Business2Community

There is never a bad time to revise your content marketing mechanisms—to be more strategic about consumer outreach, relationship-building, and thought leadership. Getting more serious about content marketing can yield many benefits, and the good news is, making constructive content marketing resolutions doesn’t have to be anything too nebulous or complex: It can be as simple as learning from yesterday’s mistakes. Go to article ›